eMarketing
eCommerce design: the online store design process
Today we bring you a different kind of post. We’re opening Trilogi’s doors a little so you can see how we approach online store design. We’ll briefly explain what we take into account to achieve great eCommerce design, and you’ll see the different stages we go through to reach the…
Everything you need to know to sell with Instagram Shopping
A few days ago, Instagram announced its new service and winning bet, Instagram Shopping, now available in the United States,…
The benefits of Marketing Automation for your ecommerce
Not long ago, online marketers and ecommerce CRM managers had to design campaigns manually to send different messages to potential…
Loyalty and repeat purchases in eCommerce: bet on them and win!
After frantic days of communications and promotions for the year’s biggest impulse-buying period, now comes the hardest part: building loyalty…
Should I invest in search campaigns for my own brand?
Many clients who want to invest in Adwords campaigns ask us whether it’s really worth investing in search campaigns focused on their own brand. It’s true that in most cases an ad matches the top search result, which may suggest it isn’t necessary. But our digital marketing experience tells us…
7 mistakes when launching an eCommerce store
Our eMarketing department has often worked with and helped clients launch their new online sales channel. Along the way, we’ve…
How to create content for your eCommerce store
I need to publish content that attracts users to my eCommerce store, but… What do I say? What do I…
Discover the 12 SEO factors of 2017
Here’s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according…
Ekoideas and Don Canino go responsive
Redesigning an eCommerce site is an excellent opportunity to boost a digital business. To achieve this, TLG Commerce’s Project Managers work alongside brands’ eCommerce managers. Among other goals, they always aim to improve user navigation and streamline the purchase process so it ends successfully. Setting up new categories, reorganizing product…
Get your eCommerce ready for the 2017 Summer Sales
If you have an online store, you know users eagerly await the promotions, deals and price cuts offered online during…
Which social networks should my eCommerce be on?
Social media has evolved by leaps and bounds in recent years, becoming an essential tool in many people’s daily lives.…
How to create a Facebook Business Manager account
The TLG Commerce Marketing department explains how to create a Facebook Business Manager account so you can manage your professional…
How to increase your web visibility with SMO strategies
Social Media Optimisation (SMO) is vital to boost our brand’s branding, web visibility and engagement. Today it’s a must for many companies to track their social media leads in a more personalized way. This lets you monitor and automate processes, cutting costs and improving the impact of messages and communications.…
Boost your eCommerce with TLG Commerce’s Digital Pack Service
Driving an online marketing strategy for online stores is becoming more complicated and complex every day, but that strategy must…
Online marketing for B2B eCommerce
Every year more B2B companies invest in building an eCommerce. With an online store, your business customers have an always…
eCommerce personalization strategies
It’s increasingly necessary to go a step further and manage online stores professionally, adding distinctive value to improve the user…
Everything you should know about online marketing consulting
Running an online business today has become just as complex as running a physical store. Concepts such as organic rankings, conversions, traffic, ROI, online marketing or Google AdWords may seem irrelevant to a local business, but in the eCommerce world they have become essential. Knowing your online store’s current status,…
Google Search Console Tutorial for Dummies
We’d been wanting to talk about Google Search Console for a while, and the Trilogi (TLG Commerce) Marketing department has…
11 Keys to Designing Effective Banners for AdWords Campaigns
One of the most effective ways to promote an eCommerce store, while building visibility and awareness, is online advertising. At…
Make 2017 the year of your 360 marketing plan
2017 is off to a strong start in online marketing. This year, top Google rankings, low Adwords CPCs and social…
5 SEO Mistakes in Your eCommerce Store
Improving the SEO of an eCommerce store is one of the most requested services at the Trilogi (TLG Commerce) Marketing Department. Over the years we’ve identified 5 common mistakes in eCommerce SEO. Practices that are barely effective, or not at all, which we can fix in time and that can…
Google Data Studio: Google’s bet on online marketing
In previous posts we covered Facebook’s solution for online marketing agencies, Facebook Business Manager. Today we’re looking at another tool…
Everything you need to know about Facebook Business Manager
Business Manager is the new tool Facebook has created to manage and administer different ad accounts, fan pages and apps…
How do product changes affect your store’s SEO?
If there’s one thing Trilogi (TLG Commerce) is clear about after 17 years of experience and debate in eCommerce, it’s…