3D product configurator
Let your customers see their product before buying it
We build 2D and 3D configurators and customizers connected to your online store, your pricing and your production.
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Technology
Product configurators and customizers for selling online
When your product has sizes, materials, colors, finishes or components to choose from, a product page with photos and a dropdown isn’t enough. Customers need to see the result, know which combinations are possible and get the price instantly. A 3D product configurator turns that complexity into a visual, guided experience that reduces doubts, inquiries and order errors. At TRILOGI we design and build configurators integrated with your eCommerce, your business rules and your production systems, so every configuration arrives ready to manufacture. We already have 3D configuration projects live in production.
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- AI
- Marketing
- Design
- Technology
The challenge
Problems a configurator solves
- Symptom 1
Sales that go through email
Customizable products that can only be sold by requesting a quote, with back-and-forth that drags out the sale.
- Symptom 2
Impossible combinations
Customers who request configurations that can’t be manufactured, forcing orders to be redone.
- Symptom 3
Prices that are hard to calculate
Pricing that depends on many variables and that the team calculates by hand, with risk of error.
- Symptom 4
Data that never reaches the factory
The configuration is copied by hand into the ERP or production, with errors and delays.
Seeing is deciding.
The 3D customizer for Carmina Shoemaker
Carmina, one of the world’s finest handcrafted footwear brands, wanted every customer to design their shoe precisely and see each change instantly, on mobile too. We connected LogiCommerce to Threedium’s 3D engine via API and programmed every option and constraint for each model: hundreds of values per option and a huge number of possible combinations.
“We’ve increased annual sales by 25% with the implementation of the 3D customizer.”Miquel Martorell · eCommerce & Marketing Manager, Carmina ShoemakerRead the full case →
What we do
What we do in product configurators
From product logic to visual experience and integration with your systems.
Product rule modeling
We translate your catalog into options, dependencies and constraints. Only manufacturable combinations can be selected.
Interactive 3D visualization
We build in-browser 3D viewers to rotate, zoom and see material or color changes instantly. Optimized to load well on mobile too.
2D customizers
We create customizers for adding text, logos or images to the product. Ideal for promotional products, textiles or packaging.
Dynamic pricing
We calculate the price in real time based on options, quantities and customer-specific pricing. In B2B we apply each account’s specific terms.
Integration with eCommerce and production
We connect the configurator to your store, ERP and production systems through our integrations hub. Every order arrives with its full technical spec.
AI and visual content
We use AI to generate renders, visual variants and product descriptions. More visible options with less photo production.
How we work
How we build your configurator
Product analysis
We work with your technical team to understand options, constraints, pricing and the manufacturing process.
Experience design
We define the configuration flow, steps and visual presentation with the buyer in mind.
Models and development
We prepare 3D models or 2D templates and build the configurator and its logic.
Integrations
We connect to your eCommerce, pricing, ERP and production, and test orders end to end.
Launch and improvement
We launch, measure usage and conversion, and add options or products progressively.
What’s included
What a configurator project includes
Who it’s for
Who this service is for
Made-to-order manufacturers
Furniture, machinery, lighting or equipment with configurable sizes and finishes.
Personalized product brands
Fashion, promotional gifts, textiles or accessories where the customer adds their own touch.
B2B distributors
Companies that want their trade customers to configure and order without going through a sales rep.
Keep exploring
Related services
Every project, with method.
We plan, build and deliver with the Trilogi methodology: defined phases, a single Project Manager and nothing goes live without your sign-off. And after launch, Customer Care looks after your service.
Frequently asked questions
What we’re often asked.
What is a 3D product configurator?
It’s an online tool that lets customers customize a product by choosing options like sizes, materials, colors or components, and see the result in an interactive 3D model. It usually calculates the price in real time and only allows valid combinations, so the order is right from the start.
Can a configurator be integrated with my online store?
Yes. We integrate it with platforms like Shopify, PrestaShop, LogiCommerce or commercetools so the configuration is added to the cart with its price and technical spec. We also connect it to your ERP or production systems, so the order reaches the factory without copying data by hand.
What’s the difference between a 2D and a 3D configurator?
2D works with layered images and is ideal for customizing with text, logos or colors on a fixed view. 3D lets you rotate and explore the product and is better suited when the shape, sizes or components change. We recommend the option that best balances experience, cost and maintenance.
Do I need 3D models of my products?
If you have design or manufacturing CAD files, we can start from them and optimize them for the web. If not, models can be created from drawings and photos. We analyze your catalog to decide which products deserve 3D and which work well with a 2D configurator.
Does a configurator work for B2B too?
Yes, and it’s especially useful. It lets your trade customers configure complex products, see their prices and terms and place orders without relying on the sales team. Your sales reps can also use it on visits to prepare quotes faster and without errors.
Next step
Our business is to grow yours
Tell us about your product and we’ll propose how to turn it into a configurable experience.