Marketplace agency
Make your brand stand out on every marketplace
Strategy, catalog, advertising and reputation to grow on Amazon, Miravia, Zalando, El Corte Inglés, ManoMano and other marketplaces, with data and AI.
Official partners
Tools and platforms
- Miravia
They trust Trilogi
See clients
Marketing
Grow on marketplaces with strategy, not just presence
Being on a marketplace isn’t the same as selling on it. Competition is head-to-head, the algorithm rewards content, price, availability and reputation, and advertising has become essential. As a marketplace agency, TRILOGI helps you decide which marketplaces to be on, with which assortment and at what price; we optimize your listings so they get found and convert, manage advertising on platforms like Amazon Ads and look after your ratings. We use data and AI to spot search opportunities and adjust bids, and we coordinate with the technical integration so stock and orders flow without errors.
- Consulting
- AI
- Marketing
- Design
- Technology
since 1999
The challenge
What’s holding back your marketplace sales
Listings that don’t show up
Poorly crafted titles, attributes and images keep you out of your category’s key searches.
Unprofitable advertising
Campaigns that spend without control and cannibalize organic sales instead of adding to them.
Price and channel conflicts
Different prices across marketplaces and your own store that erode margin and brand.
Neglected reputation
Negative ratings or unanswered questions that sink your products’ conversion.
On a marketplace, it’s not being there that wins, it’s standing out.
What we do
What we do on marketplaces
We cover the strategy and marketing operations of your marketplaces.
Marketplace strategy
We analyze which marketplaces fit your category and audience, and with which assortment to enter. We define pricing policy and how they coexist with your own eCommerce.
Catalog optimization
We work on titles, attributes, descriptions, images and enhanced content based on each platform’s search criteria. We use AI to scale optimization across large catalogs.
Marketplace advertising
We manage campaigns on Amazon Ads and other marketplaces’ ad systems. We adjust bids and keywords based on profitability, not just volume.
Reputation and ratings
We monitor reviews and questions, suggest responses and detect recurring product issues. Reputation can be managed too.
Expansion to new marketplaces
We help you launch on Miravia, Zalando, El Corte Inglés, ManoMano and others, in Spain and other countries. We prioritize by potential and effort.
Analytics and reporting
Dashboard with sales, share of visibility, ad profitability and margins by marketplace. Decisions based on data from all your channels.
How we work
How we drive your growth
Account audit
We review catalog, pricing, advertising and reputation on your current marketplaces.
Growth plan
We prioritize the marketplaces, products and actions with the most potential.
Listing optimization
We improve content and attributes for key products.
Ad activation
We launch and structure campaigns with profitability targets.
Management and scaling
We optimize every month and open new marketplaces when the time is right.
What’s included
What the service includes
Who it’s for
Who this service is for
Brands with their own products
That want to control how their brand is presented and sold on marketplaces.
Multichannel retailers
That need to coordinate pricing, stock and advertising between their own store and marketplaces.
Manufacturers making the leap
That want to reach end consumers using marketplaces as an entry channel.
Keep exploring
Related services
Marketing with method, measured against your revenue.
A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
What does a marketplace agency do?
A marketplace agency helps you sell more on platforms like Amazon, Miravia or Zalando: it defines which ones to be on, optimizes your product listings, manages in-marketplace advertising, looks after your reputation and analyzes results. Its goal is to make your products visible, competitive and profitable on every channel.
Which marketplaces should I sell on?
It depends on your category, audience and target country. Amazon has enormous reach, but fashion may work better on Zalando, DIY on ManoMano and certain products on El Corte Inglés or Miravia. We analyze your case and recommend an entry order based on potential and effort.
Do you also handle the technical integration?
Yes, though it’s a separate service. This page covers commercial and marketing growth. The technical connection of catalog, stock and orders with your ERP or store is handled by our marketplace integration service, using tools like Channable or Lengow. Ideally both are coordinated.
How do you measure marketplace advertising profitability?
We measure advertising cost of sales, return on investment and impact on total sales, not just ad-attributed sales. That way we avoid paying for sales you’d have made anyway and focus investment on products and searches that deliver real, profitable growth.
Does selling on marketplaces hurt my online store?
Not necessarily, if it’s well planned. The key is a consistent pricing and assortment strategy across channels and using marketplaces to acquire new customers. With data from all your channels you decide which products go where and how to protect your margin and brand.
Next step
Our business is to grow yours
Tell us what you sell and where, and we’ll show you your next leap on marketplaces.