B2B eCommerce platforms in Spain: which one to choose? Everything you need to know, right here.
Online business-to-business (B2B) commerce is growing very fast, even faster than sales to end consumers (B2C). More and more companies are digitizing their B2B sales to become more efficient, cut costs and adapt to their customers.
If you already sell online and want to start selling to other businesses too, or if you already have a B2B channel and want to improve it, the most important thing is to have a business-to-business eCommerce that fits this type of sales well.
At Trilogi we help you choose the best B2B platform for your business. We analyze the leading options on the market so you can find the one that best fits your goals and your customers’ needs.
Best solutions for B2B online sales
The best B2B eCommerce platform isn’t the most popular one, but the one that best fits your business and your customers. Assess your needs, set your priorities and go for a flexible, scalable, customer-centric solution. With a powerful tool and the right support, you’ll be ready to grow without limits.
Choosing the best solution for B2B online sales is key to growing, selling better and giving your customers a good experience. Here’s what to keep in mind:
Choosing the best solution for B2B online sales is more than a technology decision: it’s a strategic investment. It’s not just about selling more, but about selling better and building lasting relationships with your customers. Assess your needs, set your goals and choose a platform that’s ready to support you along the way. These are the keys to keep in mind when choosing your B2B eCommerce solution:
Hosting and security: protect your store and your customers’ trust
Your platform must have robust hosting, constant updates and security certifications that ensure data protection and regulatory compliance (such as PCI DSS or PSD2). A sense of security is essential, especially for high-volume purchases.
Payment features: flexibility and trust at checkout
A good B2B solution lets you offer multiple payment methods (bank transfers, account credit, installment payments) and apply customized discounts automatically. The checkout process must be fast, secure and tailored to each customer. This not only improves conversion but also strengthens the business relationship.
Integrations: connect all your systems to operate seamlessly
Look for a platform that integrates easily with your invoicing tools, ERP, CRM, inventory or accounting systems. Centralizing data and automating processes reduces errors, improves efficiency and gives you a global view of your whole business in a single dashboard.
Personalization: tailor the experience to each B2B customer
B2B buyers expect tailored experiences: specific pricing, customized products, access to previous orders and unique payment terms. The platform must let you customize both your store’s interface and the business logic behind every interaction, from catalog to checkout.
Technical support: help whenever you need it most
Good support makes the difference. Make sure the solution you choose offers fast, specialized technical assistance, both to resolve issues and to support you at key moments such as integrations or operational changes.
Centralized, actionable data: make informed decisions
An efficient platform should bring together all your customer, order and catalog information in one place. This not only improves internal management but also makes it possible to offer more personalized, efficient experiences based on real data.
24/7 self-service and order management: convenience for your customers
Self-service is a key feature: it lets customers place orders, access negotiated terms, reorder and manage their accounts at any time. B2B buyers often prefer this over contacting a sales rep.
True omnichannel: a consistent presence across every touchpoint
Your solution must enable an integrated presence across all relevant channels: web, email, marketplaces, physical stores or social media. Customers should be able to interact with you wherever they want, without friction or inconsistencies in their experience.
Logistics and inventory: delivery promises you keep
The platform should offer features to manage inventory in real time, adapt delivery terms by customer, integrate with your logistics provider or even automate shipping through APIs or logistics partners (3PL). Agile logistics is essential to keeping customers satisfied.
If you’re looking for a solution for your B2B business, at Trilogi we present some of the best platforms available, with their pros and cons, to help you make the best decision.
LogiCommerce
LogiCommerce presents itself as an advanced B2B eCommerce solution, designed specifically to meet the needs of wholesale businesses. Its value proposition is based on offering a high degree of customization, operational efficiency and full control over the buying process.
Thanks to its modular approach and its ability to integrate with external systems such as ERP, CRM or accounting platforms, LogiCommerce lets you automate critical workflows and ensure seamless operations. Its flexibility makes it easy to create tailored experiences for each customer, channel or market, and it offers specific tools for sales reps, recurring purchases, custom catalog management and unique commercial terms. All this makes LogiCommerce a comprehensive solution for companies looking to boost their B2B digital channel with efficiency, control and scalability.
Below, we analyze its main pros and cons to help you decide whether it’s the right option for your business.
LogiCommerce pros
Unified platform for B2B and B2C: Manage all your channels —B2B and B2C— from a single environment. LogiCommerce lets you run both business models simultaneously without duplicating structures, maintaining brand consistency, operational efficiency and savings on technology costs.
Advanced customization of catalogs, prices and price lists: Create personalized buying experiences by customer, group or region. You can show specific products, apply unique commercial terms, set volume pricing and tailor the offer to each account’s specific needs, something essential in B2B.
Multi-shipment and multi-warehouse logistics: LogiCommerce lets you split an order into multiple shipments based on stock, warehouses or delivery times. It also integrates with domestic and international carriers, ensuring agile, efficient logistics that meet demanding B2B standards.
Headless architecture for maximum flexibility: Thanks to its headless architecture, it lets you build fully customized frontends on any channel (web, app, marketplace) without limiting system functionality. It’s a key advantage for companies looking to stand out with differentiated, scalable user experiences.
Seamless integration with external systems: The platform connects easily with your management tools (ERP, CRM, accounting, logistics), letting you automate key processes and centralize information in real time. This ensures more efficient, consistent management across the organization.
Access and control for sales agents: Sales reps can place orders directly on behalf of their customers, ideal for phone orders or personalized account management. This facilitates direct selling and ensures no sales opportunities are lost.
LogiCommerce cons
Initial learning curve in complex projects: Due to its wide range of advanced features and its modular, headless approach, LogiCommerce may require a higher initial investment in training and configuration than simpler platforms.
Reliance on external integrations: Although LogiCommerce stands out for its ability to integrate with ERP, CRM and other management tools, this advantage also implies some reliance on technology partners or internal resources to carry out those integrations correctly.
Shopify Plus
Shopify Plus has evolved beyond its B2C focus to become a robust solution for B2B businesses too. With features designed for wholesale companies, this platform lets you scale sales, centralize operations and offer a digital experience that’s both agile and personalized. However, like any advanced tool, it also presents certain challenges worth considering before implementing it.
Below is a balanced analysis of what Shopify Plus can offer (and what it might require) for your B2B eCommerce strategy.
Shopify Plus pros
Hybrid B2C + B2B platform from a single admin: Shopify Plus lets you manage your direct-to-consumer and B2B channels in the same admin environment. This simplifies operational control, inventory visibility and brand consistency without the need for multiple platforms.
Full checkout customization and customer-specific pricing: Thanks to Shopify Functions, you can adapt the logic of your buying process for each B2B segment: specific prices, credit payment terms, discount rules and more. All without compromising efficiency or resorting to complex external development.
Self-service for B2B buyers: The system lets customers manage their own orders 24/7, with access to order history, quick reordering and personalized terms.
ERP integration and advanced logistics: Shopify Plus facilitates integrations with ERP systems and logistics providers (3PL), letting you automate orders, shipping and invoicing, and update inventory in real time across multiple warehouses.
High scalability and proven performance: Shopify Plus handles high-volume transactions and offers a checkout users recognize instantly. Major brands handle thousands of wholesale orders seamlessly thanks to the platform’s stability and power.
Checkout customization: With Shopify Plus you can fully customize the checkout to suit each customer, channel or market, improving conversion and delivering a truly tailored B2B buying experience.
Shopify Plus cons
High cost for small businesses: Shopify Plus is aimed at growing or established brands, so its base price can be a barrier to entry for SMEs or early-stage B2B businesses. It’s a powerful platform, but not always profitable if sales volume is low. That’s why it’s important to calculate the TCO before deciding. Something a Shopify agency like Trilogi can do.
Transaction fees: Although Shopify Plus significantly reduces transaction fees compared with standard plans, these fees don’t disappear entirely if you use external payment gateways like Stripe, Redsys or PayPal.
PrestaShop
PrestaShop is an open-source platform for building online stores. It stands out for its ease of use, attractive design and wide customization options with themes and modules. It’s an excellent option for getting started in eCommerce.
PrestaShop pros
Advanced customization of design and features: PrestaShop lets you adapt both the look and the functionality of your eCommerce to each business’s needs, whether through direct coding or using available modules.
Native B2B features without modules: It offers options such as custom pricing, wholesale customer management and discount control directly from the admin panel, with no need for external extensions.
Complete hosting freedom: As an open-source platform, you can host your store on any server you like, giving you more flexibility over performance, security and operating costs.
Large ecosystem of modules and plugins: It has an official marketplace full of free and paid modules that extend specific features, from B2B order management to ERP integration.
Active community and plenty of resources: Thousands of developers and users share solutions, tutorials and support in forums and social networks, making troubleshooting and continuous learning easier.
Professional support available: If you need specialized help, you can hire official PrestaShop technical support or a PrestaShop agency like Trilogi to ensure your store’s stability and speed up its evolution.
PrestaShop cons
Ongoing technical maintenance: As an open-source platform, PrestaShop requires ongoing technical maintenance, including system and module updates, which can mean an extra burden of time, resources and specialized oversight to ensure the stability and security of your eCommerce.
Need for additional modules: To access many advanced features, especially in B2B, PrestaShop usually requires installing additional modules, which can increase technical complexity, complicate maintenance and raise operating costs as the project scales.
commercetools
commercetools is a modern, adaptable eCommerce platform that separates the front end from the back end, making it easier to build custom online stores. Thanks to its API-based approach, it’s ideal for companies that want to grow and manage their digital store with flexibility and efficiency.
commercetools pros
Composable architecture for full customization: commercetools is built on a composable commerce architecture, letting you customize every stage of the B2B buying process —from catalog and pricing to shipping terms— according to the needs of each customer, channel or business unit.
Automation of complex processes: The platform reduces operational workload by automating intensive tasks such as managing quotes, orders, inventory and invoicing. This improves internal efficiency and speeds up sales cycles.
Advanced management of segmented catalogs and pricing: You can create catalogs and pricing rules specific to different business units or customers, define granular permissions and simplify quoting processes in complex B2B environments.
Omnichannel capabilities and customer personalization: commercetools enables consistent experiences across all channels —web, mobile, marketplaces, etc.— and lets you deliver personalized recommendations and content based on the B2B buyer’s profile.
Seamless international scalability: The platform supports multiple languages, currencies and brands from a single infrastructure, making it an ideal option for companies that want to expand globally without adding operational complexity.
Expansion into new business models (D2C and B2B2C): With commercetools you can centralize all your digital commerce operations and easily add models such as direct-to-consumer (D2C) or B2B2C, maintaining an integrated experience for each segment.
commercetools cons
Designed for enterprise-level companies: License, infrastructure, development and integration costs can be significantly higher than those of more accessible platforms.
Fewer prebuilt integrations: Although commercetools has key integrations for payments, CMS and ERP systems, its modular, highly customizable approach means many integrations must be built or adapted manually.
SAP Hybris
Hybris is an eCommerce solution designed for B2B and B2C companies. It lets you create custom online stores, manage all sales channels from a single platform and connect easily with other SAP systems for a complete view of the business.
SAP Hybris pros
Robust, native omnichannel platform: SAP Hybris delivers a unified customer experience across multiple channels: web, mobile, POS, call centers, social media, marketplaces and more. This is essential in B2B, where buyers interact through different channels during the buying cycle.
Advanced specialization in complex B2B models: Unlike other platforms adapted from B2C, SAP Hybris is designed to support B2B scenarios at its core: it includes corporate account management, custom pricing structures, role management, approval processes, volume orders and subscriptions.
High scalability for large-scale projects: It’s a solution designed for companies managing large catalogs, multiple divisions or an international presence. It’s ideal for companies operating multiple business units or parallel channels (B2B, B2C and B2B2C) on the same infrastructure.
Powerful integration with the SAP ecosystem: Being directly connected to other SAP products such as ERP, CRM or financial systems, it enables smooth data management, process automation and a centralized view of customers and operations.
Advanced enterprise features: It includes tools such as sales force automation, sales performance management, customer financial administration, recurring orders and subscriptions, allowing in-depth digitization and optimization of B2B operations.
Internationalization and multisite at the core: It lets you manage multiple brands, currencies, languages and catalogs from a single platform. This facilitates global expansion and centralized control of operations, something crucial in international B2B projects.
Hybris cons
High license and service costs: SAP Hybris requires a significant investment in licenses, implementation and support, making it hard to access for mid-sized or small companies.
Forced migrations due to end of life (EOL): When support ends for certain versions, you have to migrate to new ones, which means additional costs and potential technical complications.
BigCommerce
BigCommerce is an eCommerce platform for building and managing online stores professionally, with advanced tools for managing sales, products and integrations across different channels.
Thanks to its headless approach, its advanced tools for managing customers, catalogs, quotes and payments, and its ability to scale across multiple markets and languages, BigCommerce lets you build online stores that combine ease of use with robust features that simplify complex operational processes, from reordering to managing invoices and roles within corporate accounts.
BigCommerce pros
Customer-specific pricing and advanced price lists: It lets you set specific prices down to SKU level by customer group, applying volume discounts and automated promotions, ideal for complex commercial structures.
Reordering features and simplified order management: Customers can repeat previous orders in a single click and manage their full history from an intuitive buyer portal, reducing friction in the buying process.
Full control over payment methods and user permissions: You can customize which payment methods each customer sees and set roles and permissions within corporate accounts to reflect real approval hierarchies and workflows.
Built-in quote requests: Buyers can fill their cart and automatically request a custom quote before confirming the order, accommodating longer, more consultative buying processes.
Online invoice portal: It includes a built-in solution that lets customers view, manage and pay their invoices directly and securely, with multiple payment options available.
Headless architecture and global scalability: BigCommerce lets you decouple the frontend from the backend (headless commerce) and scale easily across multiple countries, currencies and languages, enabling agile, highly customized expansion.
BigCommerce cons
High cost of visual customization: Although BigCommerce offers a good selection of themes, premium designs are often expensive, and customizing advanced frontend elements —such as the homepage or specific sections— may require developers and increase the total budget.
Annual sales limits by plan: BigCommerce caps annual online sales per plan, which means that if your business grows quickly, you’ll be forced to upgrade to a higher plan with a higher monthly cost, even if you don’t need new features.
Adobe Commerce (formerly Magento)
Adobe Commerce (formerly Magento Commerce) is a robust, flexible platform designed for B2B companies looking to digitize and scale their sales. It lets you create personalized buying experiences, manage complex business accounts and automate key processes such as quotes, orders and payments.
Its main strength lies in offering advanced B2B commerce tools, such as customer-specific catalogs, approval workflows, self-service portals and assisted selling. All of this is managed from a single platform, ideal for operating in both B2B and B2C efficiently and consistently.
Adobe Commerce pros
Customer-specific catalogs and pricing: Adobe Commerce lets you define specific price lists and catalogs for each business account, ensuring each customer sees only the agreed products and contractual terms.
Advanced self-service portal for B2B customers: It gives buyers a complete dashboard to manage orders, quotes, invoices, returns, credit and users, reducing operational workload and improving customer autonomy.
Complex business account management: It supports advanced hierarchical structures: customers can set up accounts with multiple buyers, distinct roles, buying groups and branches, faithfully replicating their internal processes.
Efficient, repeatable buying flows: It makes reordering and procurement easy with features like quick order by SKU, requisition lists of frequent products and one-click ordering, saving the customer time on every purchase.
Assisted selling and negotiation tools: Sales reps can log in as the customer (with prior consent) to create quotes, explain product configurations or resolve issues, enabling personalized, proactive service.
Unified platform for B2B and B2C: Adobe Commerce lets you run both models from the same interface, sharing resources and offering differentiated experiences by customer type, which reduces costs and simplifies omnichannel management.
Adobe Commerce cons
Requires technical expertise for full configuration: Although it’s an open-source platform, configuring and customizing it can be complex, especially in B2B. To unlock its full potential you need a team with advanced knowledge of eCommerce development and architecture.
Key extensions at extra cost: Adobe Commerce offers an extensive extensions marketplace, but the most advanced features are usually paid, either as a one-time license or a subscription. This can significantly raise the platform’s total cost as the business grows and needs more sophisticated integrations.
VTEX
VTEX is a digital commerce platform known for its unified commerce approach, ideal for B2B companies looking to scale complex operations quickly and flexibly. Thanks to its cloud architecture, its ability to manage multiple channels, brands and business models from a single environment, and its native features for corporate sales, VTEX has become one of the most complete solutions on the market for demanding B2B environments.
From managing custom pricing and segmented catalogs to self-service features, VTEX lets manufacturers, distributors and wholesalers offer efficient, personalized buying experiences while keeping full control over logistics, financial and commercial processes.
VTEX pros
Unified B2B, B2C and marketplace commerce: VTEX lets you run multiple business models (B2B, B2C, B2B2C and marketplaces) on a single platform, enabling centralized management of channels, catalogs and operations without duplicating effort.
Catalogs and pricing customized by customer or channel: You can set specific product visibility rules, differentiated prices, volume discounts and unique payment terms by customer or commercial group, matching the realities of B2B.
Purchasing portal for corporate customers: VTEX offers a self-service experience for business buyers, including features such as quick reordering, order history, custom quotes and multiple user profiles under a single account.
Approval workflows and complex order management: The platform lets you set up purchase approval workflows, multiple roles within business accounts and validation rules before orders are confirmed, replicating the real structures of B2B companies.
Native integration with ERP tools and external systems: VTEX connects easily with ERP and CRM systems, payment gateways and logistics providers, enabling full automation of the purchase and after-sales process.
Scalable SaaS infrastructure with no manual updates: As a cloud-native solution, VTEX updates automatically and offers high availability, performance and security, without your technical team having to worry about installations or maintaining the platform core.
VTEX cons
High costs without high sales volume: VTEX is a robust, scalable platform, but its total cost can be high compared with other alternatives. Monthly fees and transaction fees are added to the initial implementation costs, which can affect profitability without high sales volume.
Reliance on technical support: Although VTEX offers specialized support, many important adjustments require technical intervention or the support team, which can limit the business’s autonomy and delay improvements or urgent fixes, more common in smaller businesses.
Sana Commerce
Sana Commerce is a B2B eCommerce platform designed specifically for manufacturers, distributors and wholesalers that need efficiency, accuracy and a frictionless buying experience. Its main advantage is direct integration with ERP systems such as Microsoft Dynamics and SAP.
This solution lets B2B companies digitize their sales without losing the sector’s own commercial logic: from custom pricing and volume discounts to customer-specific catalogs and 24/7 self-service. All with a clear vision: improving the customer relationship while reducing costs and operational complexity.
Sana Commerce pros
Native ERP integration (SAP and Microsoft Dynamics): All commercial logic —prices, terms, inventory and customers— is managed directly from the ERP, avoiding data duplication and ensuring maximum operational accuracy.
Custom pricing and complex discounts in real time: Sana automatically reflects customer-specific prices, volume discounts and commercial terms in the online store, exactly as defined in the ERP.
Always up-to-date information: Thanks to the real-time connection with the ERP, customers always see correct, up-to-date inventory, availability, shipping terms and order statuses.
24/7 self-service customer portal: Your customers can view invoices, place orders, reorder, manage returns and access all their information from a portal available at any time.
Lower technical and operational costs: By removing the need to replicate databases or sync multiple systems, Sana significantly reduces maintenance costs and the technical complexity of the eCommerce ecosystem.
Platform ready to scale across markets and regions: With preconfigured features for international expansion, Sana lets you grow quickly into new territories without major additional development.
Sana Commerce cons
Complex pricing structure tied to the ERP: Sana Commerce offers a powerful, specialized solution, but its pricing structure can be hard to predict. Costs vary by plan, ERP integrations (such as SAP or Microsoft Dynamics) and the add-ons needed. This requires careful evaluation to ensure the investment is aligned with the expected return.
Initial customization with a learning curve: Although Sana Commerce Cloud comes with a working template from the start, achieving full customization can take time and effort, especially if the team isn’t familiar with ERP platforms like Dynamics 365. However, once configured, the solution delivers a stable, scalable experience.
Still have questions? We answer the most common ones that come up during this decision process.
There’s no single platform that’s best for every business. The ideal choice depends on your company’s size, your budget, the complexity of your processes and the level of customization you need. Some of the most prominent in Spain are Shopify Plus, LogiCommerce and PrestaShop.
B2B platforms should offer key features such as: custom catalogs and pricing, corporate account management, self-service ordering, ERP integration, real-time inventory management, multiple payment methods and advanced logistics options.
Yes, platforms like Shopify Plus or LogiCommerce let you manage B2B and B2C channels from the same environment, customizing prices, products and experiences by customer type.
In B2B eCommerce, operations are usually more complex: they include negotiated prices, large purchase volumes, multiple users per account, specific payment terms and approval workflows. In B2C, by contrast, purchases are simpler, more direct and focused on the end consumer’s experience.
Digitizing B2B sales lets you automate processes, reduce errors, improve operational efficiency and offer customers a faster, personalized buying experience available 24/7. It also makes it easier to scale the business and expand into new markets.
The most common mistakes include: not adapting the experience to the B2B customer, using a platform designed only for B2C, not properly integrating the ERP or internal systems, and underestimating the importance of self-service and personalization in the buying process.
TCO (Total Cost of Ownership), or total cost of ownership, is a fundamental concept when choosing a B2B eCommerce platform. It’s not just the tool’s upfront price, but the full set of direct and indirect costs a company will bear over time: licenses, development, integrations, maintenance, updates, infrastructure, support and training.
In B2B, where platforms must adapt to complex commercial structures, custom processes and integrations with systems like ERP or CRM, assessing TCO correctly avoids surprises and ensures a profitable long-term investment. A platform that looks cheap at first can end up costing more if it needs constant development, external modules or ongoing technical support. That’s why choosing the best B2B solution isn’t just a question of price, but of efficiency and operational sustainability.
Launching or scaling an online B2B sales channel takes much more than choosing a good platform. It’s essential to understand the particularities of the B2B model: complex pricing structures, ERP integrations, approval workflows, volume orders and reorder processes. This is where a specialized agency like Trilogi makes the difference.
With a focus on B2B solutions, Trilogi not only helps you select the right technology, but designs a strategy tailored to your processes, customers and business goals. From technical implementation to conversion optimization, including integration with your internal systems and personalization of the buying experience, having an expert partner ensures every technical decision is aligned with real business results.
In addition, Trilogi is an official agency for leading platforms such as Shopify Plus, LogiCommerce and PrestaShop, which guarantees direct access to support, best practices and tailored solutions for companies that want to grow solidly, efficiently and scalably in the B2B digital channel.
