Channel profitability
Sell more, yes. But earn more.
An AI dashboard that combines sales, product costs, logistics, returns and advertising to show you the real margin of every channel, product and campaign.
Tools and platforms
Google Analytics 4
They trust Trilogi
See clients
Consulting
Profit analytics: from sales volume to real profit
Many companies measure their eCommerce by revenue or by return on ad spend, and discover at year-end that the channel that sells the most isn’t the one that earns the most. Product cost, logistics, marketplace fees, returns and advertising eat into margin unevenly. Our service connects the data you already have, starting with your ERP, and turns it into a dashboard that answers one simple question: where do you really make money, and where do you lose it?
- Consulting
- AI
- Marketing
- Design
- Technology
The challenge
What sales reports don’t show you
- 01
Channels that lose money
A marketplace can bring in a lot of revenue and still leave a negative margin after fees and returns.
- 02
Siloed data
Sales in the store, costs in the ERP, logistics in another tool and advertising on each platform.
- 03
Advertising without margin
Return on ad spend ignores product cost and shipping.
- 04
Late decisions
You find out at quarter-end, when there’s no room left to maneuver.
Not all sales are worth the same.
What we do
What we do
We bring your data together and give you a clear reading every month.
Data map
We identify where each cost comes from and who maintains it. It’s the foundation for reliable figures.
Source connection
ERP, online store, marketplaces, ad platforms and logistics connected through our integration hub. No manual spreadsheets.
Contribution margin
We calculate the real margin per order, product, channel and campaign. With all variable costs included.
AI dashboard
A visual dashboard you can ask questions in plain language. Built for leadership, not for analysts.
Alerts
Notifications when a channel, product or campaign starts losing money. So you can act in time.
Monthly review
One meeting a month to interpret the data and decide. Where to invest more and where to cut back.
How we work
How we work
Business questions
We define with you which decisions you want to make with the data.
Data map
We locate each source and its owner.
Connection
We integrate ERP, store, marketplaces, advertising and logistics.
Dashboard
We build the dashboard and validate it against your figures.
Monthly review
We review the results with you and propose actions.
What’s included
What’s included
Who it’s for
Who it’s for
Multichannel companies
Selling through their own store, marketplaces and B2B at the same time.
General and financial management
Who need reliable margin figures to make investment decisions.
eCommerce teams
Who want to justify their budget with profit, not just sales.
Frequently asked questions
What we’re often asked.
What is channel profitability?
It’s the profit each sales channel leaves once all variable costs are deducted: product, logistics, fees, returns and advertising. It lets you fairly compare your online store, marketplaces and B2B channel.
Do I need to change my ERP or tools?
No. We connect to what you already use through our integration hub. If some data doesn’t exist or isn’t reliable, we flag it in the data map and propose how to fix it.
How is this different from a Google Analytics report?
Analytics measures visits and sales, but it doesn’t know your product costs, shipping or fees. Our dashboard combines those sources to show margin, which is what really decides whether a channel pays off.
Who maintains the dashboard?
We do. We maintain the connections, check that the data adds up and meet with you every month to review the results and propose actions.
How long does setup take?
It depends on the number of sources and the quality of the data. We give you a fixed timeline once the data map is done, which usually takes about two weeks.
Next step
Our business is to grow yours
Do you know how much you really earn on each sale? Let’s talk.