eMarketing
ChatGPT ads now rewrite your copy and change your landing page: review your settings
OpenAI turns on ChatGPT Ads creative enhancements by default: copy, translations, images and landing pages change without review. Brand and measurement risks, and what to do now.
How to sell promotional products online: catalog, quantity pricing and quotes
Catalogs from several suppliers, prices that change with quantity and decoration technique, seasonal peaks… We review what a promotional products…
How to sell auto parts online: catalog, fitment and marketplaces
Fitment by make, model and year, huge catalogs, marketplaces and workshops ordering by phone. We review the keys to selling…
How to reduce returns in your online fashion store
Returns are the biggest drain on margin in online fashion. We review why they happen and what brands can do…
How to sell furniture online: photos, configurators and delivery
Customers want to see, measure and know when it arrives. We review what a furniture manufacturer or retailer needs to sell online without losing margin on deliveries and returns.
How to sell packaging and cardboard boxes online
Sizes, grades, volume pricing and shipping: we review what a packaging company needs to sell online and get its business…
How to sell food online: logistics, regulations and the HORECA channel
Selling direct to consumers and digitizing orders from bars, restaurants and stores: we review the keys for a food brand…
How to sell pet products online: a complete guide for brands and stores
From choosing the platform to getting customers to come back: we review everything a brand or store needs to sell…
How to sell pet food by subscription online: a guide for brands and stores
Pet food is one of the few purchases that repeat at an almost exact frequency. We explain how to turn that repeat purchase into a profitable subscription model for your brand or online store.
Shopify Smart Data Protection: what it is and what to check in your paid campaigns
At Trilogi, as Shopify Plus Partners, we closely follow every improvement Shopify introduces to help brands better manage their data…
The power of link building in eCommerce: key strategies
In the competitive world of eCommerce, standing out isn’t just an advantage; it’s a necessity. At Trilogi, as an agency…
How to improve your online store’s SEO with meta titles and meta descriptions
At Trilogi we are experts in eCommerce SEO. If you are starting to build or manage an online store, you…
10 technical SEO tricks to multiply your online store’s traffic
In the competitive world of eCommerce, attracting qualified traffic to your online store is essential to increase sales. A key strategy to achieve this is technical SEO, a set of eCommerce SEO practices that optimize your website’s structure and performance to improve its visibility in search engines. Here are 10…
Google rolls out full mobile indexing
As of July 5, 2024, Google has taken a significant step in its ongoing effort to prioritize the mobile web…
Key 2024 dates to keep advertising on Google Ads
In the dynamic world of digital marketing, keeping up with the latest Google Ads updates is crucial to getting the…
How to spy on your competitors in Google Ads
Strategies for how to spy on your competitors in Google Ads can help us improve our campaign results. Details such…
Optimizing abandoned cart recovery with Connectif: Data-First and A/B/X testing
Welcome to the vertigo, to change, or in other words, welcome to marketing, where every decision is crucial. Information is power, so being able to structure data to extract valuable insights and make smart decisions with them is essential. In marketing, data is our best ally. In this post, discover…
Discover the 3 highest-ROI channels in eCommerce: SEO, content marketing and Google Ads
Which are the channels with the best ROI? It can be hard to decide where to invest money so that…
What is Google Consent Mode and why enable it on your eCommerce site?
User privacy is increasingly bounded by legal and ethical limits. You need to know users’ rights and obtain information lawfully.…
Which pricing strategy to apply to your eCommerce business
Pricing strategies are a must for any eCommerce business in retail. They are a planned system that helps set product…
The revolution of integrating Connectif with Google Ads and social media
In the dynamic world of digital marketing, the integration of Connectif with Google Ads and social networks such as Facebook and Instagram is a milestone. This innovative combination gives marketers an unprecedented ability to fine-tune their strategies, reaching extraordinary levels of precision and synchronization. With Connectif and Google Ads, syncing…
eCommerce and digital marketing in 2024: how to do marketing without cookies
Cookieless digital marketing is a reality heading into 2024. Google’s Chrome browser blocking third-party cookies opens up uncharted territory and…
The power of synchronization: how to combine Google and Amazon in your marketing strategy
More and more users shop across different channels and platforms, but how do we get them to our eCommerce store?…
How to create custom reports in Google Analytics 4
Creating custom reports with Google Analytics 4 is very important for companies whose website is central to their business. In…