Corrugated cardboard generated €7,168 million in Spain in 2025, 2.9% more than the previous year, according to AFCO. And logistics and eCommerce already account for more than 9% of its demand. Online stores, warehouses and SMEs buy packaging every month, and increasingly they do it online.
1. Help them find the exact box
Packaging buyers look for specific dimensions. A search by length, width and height, with filters for board grade, use and quantity, is more useful than any category menu.
2. Configurator for custom boxes
If you manufacture, a configurator that calculates price, units per pallet and lead time based on dimensions, grade and printing turns an inquiry into an order without waiting for a quote. There’s an interactive example on our packaging sector page.
3. Volume pricing and clear shipping costs
Unit price changes a lot with quantity, and shipping can double the cost. Show price breaks on the product page and calculate shipping by weight, volume and zone before checkout.
4. Reordering for business customers
Businesses reorder every month. A B2B portal with their pricing, reorders, credit and invoices, connected to your ERP, makes ordering easier with you than with anyone else.
5. SEO by size, material and use
“40x30x25 cardboard boxes”, “eCommerce shipping boxes” or “moving boxes” are high-intent searches. Pages by size and use, plus solid eCommerce SEO, capture that traffic.
6. Custom packaging
Brands want boxes with their logo. AI-generated mockups, online design proofs and a clear approval flow speed up printed packaging orders.
7. Sustainability as a selling point
Recycled, recyclable or compostable materials, and right-sized boxes that reduce void fill and transport. Say so on the product page: it weighs more and more in the buying decision.
Conclusion
Selling packaging online means helping customers find the exact size, showing the real price including shipping and making reorders easy. Companies that achieve it win repeat customers and reduce sales workload.
At TRILOGI we are a marketing and eCommerce agency for the packaging sector and have worked with companies such as Kartox, Cajadecarton.es, Capsa and Embalajes Eurotienda. If you want to sell more packaging online, let’s talk.
