Agentic Commerce
Get AI to recommend your products
We prepare your catalog, data and store so ChatGPT, Gemini and Google’s AI Mode can find you, understand you and choose you.
Tools and platforms
- ChatGPT
Google Merchant Center
They trust Trilogi
See clients
Agentic commerce: when an AI assistant does the comparing and buying
More and more buyers start their search by asking an assistant: “Which trail running shoes do you recommend?” or “Which packaging supplier delivers within 48 hours?” The assistant compares, summarizes and suggests two or three options. If your products don’t have clear, complete and up-to-date data, they simply don’t make it into the conversation. Agentic commerce is the next phase: agents that don’t just recommend but also buy on the customer’s behalf. In Europe direct purchasing is still arriving, which is why now is the time to prepare your catalog ahead of your competitors.
AI in action
How an AI agent sees your catalog
Three common situations where an assistant decides whether to recommend your product or your competitor’s.
Illustrative examples of how our agents work. Every project is tailored to your systems and processes.
The challenge
What stops AI from recommending you
- 01
Poor product data
Product pages without attributes, sizes or materials: the assistant can’t compare you and picks whoever provides them.
- 02
Outdated price and stock
If the feed says one thing and the website another, agents lose trust and leave you out.
- 03
Invisible policies
Shipping, lead times and returns written for people, not readable by machines.
- 04
No measurement
You don’t know if you appear, with what message or against which competitors.
If the AI doesn’t understand you, it won’t recommend you.
What we do
What we do to get you into the answer
A phased service: we measure, fix and maintain.
AI visibility diagnostic
We test dozens of real buying questions in your category across the leading assistants. We show you who appears, with what data and why.
Product data audit
We review feeds, Google Merchant Center, attributes and structured data. We find what an agent can’t read or doesn’t trust.
AI-enriched catalog
We complete attributes, descriptions and comparisons at scale, with human review. Your catalog starts answering the questions buyers ask.
Feeds connected to your systems
Price, stock and lead times come straight from your ERP or PIM through our integration hub. Always up to date, with no manual work.
Structured data and answer content
Product, organization, FAQ and policy schema. Content designed for the comparison questions AI asks.
AI presence tracking
Every month we measure your presence against your competitors and alert you when something breaks. We prepare your onboarding to the new agent-based shopping platforms.
Engagement models
Three phases, one goal
You can start with the diagnostic and decide later.
Diagnostic
AI visibility, data audit and a prioritized plan. Fixed scope and price.
Implementation
Enriched catalog, connected feeds and structured data in production.
Monitoring
Monthly benchmarking against competitors, alerts and ongoing adjustments.
How we work
How we work
Buying questions
We define with you the questions your ideal customer would ask an assistant.
Diagnostic
We measure your presence and your competitors’, and audit your data.
Prioritized plan
We rank fixes by impact and effort.
Implementation
We enrich the catalog, connect feeds and publish structured data.
Monitoring
We measure every month and adjust as the assistants change.
What’s included
What the service includes
Who it’s for
Who it’s for
Brands with their own store
Fashion, cosmetics, home and sports brands competing to be the recommendation.
Manufacturers with a technical catalog
B2B companies whose customers already ask AI about specifications and suppliers.
eCommerce teams
Who want to get ahead before agent-driven shopping reaches Europe.
Keep exploring
Related services
Frequently asked questions
What we’re often asked.
What is agentic commerce?
It’s commerce in which an AI agent searches, compares and, increasingly, buys on the user’s behalf. Platforms like ChatGPT and Google already show products in their answers and are rolling out direct checkout. To show up, your catalog must be complete, up to date and machine-readable.
Can you already sell inside ChatGPT in Spain?
Direct checkout inside the assistant is rolling out first in the United States. In Spain, assistants already recommend products and link to stores, so preparing your data now gives you an edge when direct checkout arrives.
How is it different from SEO or GEO?
SEO works on your search engine rankings and GEO on your presence in generative answers. Agentic commerce focuses on the product: the feeds, attributes, price, stock and policies an agent needs to recommend you or buy from you. The three complement each other.
Do I need to change eCommerce platform?
No. We work on your current platform and connect it to your ERP or PIM. If your technology limits data quality, we’ll tell you why in the diagnosis.
How long does the diagnosis take?
The visibility and data diagnosis usually takes two to three weeks, depending on catalog size. You end up with a report, a comparison with your competitors and a prioritized improvement plan.
Next step
Our business is to grow yours
Shall we ask AI about your category together and see who comes up?