Choosing a platform is one of the decisions that most shapes an eCommerce project. And it’s often made for the wrong reasons: because competitors use it, because it’s the best known or because the license looks cheap. The result is migrations after two years, impossible integrations or a bill for apps and development nobody had planned for.
The market deserves it: according to the CNMC, eCommerce in Spain generated more than €114.8 billion in 2025. To avoid mistakes, at TRILOGI we always compare platforms using the same eight criteria.
1. Time to implement
When do you need to be selling? A SaaS platform like Shopify lets you launch in a few weeks; a composable architecture like commercetools needs months of design and development. Fast isn’t always better and slow isn’t always more complete: it depends on what you need to solve.
2. Features
List what your business truly needs: B2B selling with customer-specific pricing, multi-store, configurators, subscriptions, marketplaces, multi-language or multi-currency. If you sell to businesses, check that B2B is native and not an add-on.
3. Integration
Your store has to talk to your ERP, PIM, CRM, warehouse and carriers. Review the quality of the API and how it will connect with the rest of your systems. In many projects this matters more than design.
4. Adaptability
Your business will change. Can you adapt the checkout, create new product types or change pricing logic without rebuilding the store? Open or API-first platforms give more room; closed ones, more simplicity.
5. Security and privacy
Backups, disaster recovery plan, security updates and GDPR compliance. On a self-hosted platform these tasks are yours; on SaaS, the vendor’s.
6. Support and SLA
Who responds if the store goes down on a Friday night in the middle of a campaign? Ask about committed response times and who provides support: the vendor, the agency or both.
7. Third-party dependencies
Every app or module is a monthly cost, a pending update and a potential point of failure. Count how many external pieces you’ll need to cover your features.
8. Total cost of ownership (TCO)
Don’t stop at the license. Add up hosting, apps and modules, transaction fees, and corrective, evolutionary and preventive maintenance over at least three years. A platform that’s cheap upfront can end up the most expensive.
So which one should I choose?
As a general guide:
- Shopify is very fast to launch and easy to run, ideal for direct-to-consumer brands.
- Shopify Plus adds capacity for brands with volume and international expansion.
- PrestaShop and WooCommerce give full control and zero license cost, in exchange for more maintenance.
- LogiCommerce fits demanding B2B and B2C businesses with complex pricing, catalogs and processes.
- commercetools is the option for large operations that want a composable architecture.
You can see how we work with each platform on our eCommerce development page. There’s also a comparison of the best eCommerce platforms in Spain.
Conclusion
The right platform is the one that fits your business model, your catalog, your systems and your three-year budget. If you’d like us to analyze it with you, tell us about your project.
