eTrends

Only 10% start shopping by asking AI: why your catalogue matters more than your agent
Shopping with AI is still a minority habit. The business decision now is to fix product data, not to launch a shopping agent.

Petfood market in Spain 2025: figures, trends and keys for brands
The pet food market exceeded €2.1 billion in Spain in 2025. We review the figures, why cats are driving the…

TOP 10: The Best eCommerce Platforms in Spain (2027)
Exploring the world of eCommerce and wondering which are the best eCommerce platforms in Spain? You’re in the right place.…

7 keys that make the difference in B2B eCommerce
B2B eCommerce is no longer optional; it’s a strategic necessity. It’s not just about digitalizing processes, but about creating a…

What can you do to get your eCommerce store to appear in artificial intelligence tools?
Combining GEO and SEO is key to improving your eCommerce store’s visibility in the digital environment and adapting to the searches of the future through artificial intelligence tools. While eCommerce SEO focuses on ranking content in search engines like Google, GEO optimizes information so it can be understood and used…

How to connect with new digital consumers and increase sales
Shopping habits have changed. Today’s consumers are more demanding, analytical and cautious before making a purchase decision. In a world…

One-step vs. multi-step checkout: which works better for your eCommerce?
In eCommerce, every detail of the checkout process can make the difference between a conversion and an abandoned cart. One…

6 B2B eCommerce examples built on LogiCommerce worth a look
The world of B2B eCommerce is constantly evolving, and it is crucial to keep up with the latest trends and…

Google backtracks: cookies stay in Chrome
Google has decided to keep cookies in Chrome, backtracking on its initial plan to eliminate them. Find out why and what this decision means for users and advertisers. The impact of Google not removing third-party cookies and its relevance for digital marketing In 2020, Google proposed a bold way to…

Social media, the new search engine: how online shoppers are changing their search habits
Social media has evolved beyond simple interaction platforms into a powerful search engine for online consumers. The way people search…

How an eCommerce agency helps businesses adapt to future trends
The world of eCommerce is constantly evolving. With technological progress and shifts in consumer behavior, companies must keep adapting to…

What is Bing and why should it be part of your marketing strategy?
What is Bing? Our clients ask this question more often than you might think. When we talk about search rankings,…

Apple Vision Pro: how the new glasses will shape marketing and eCommerce
Apple Vision Pro glasses are a true revolution in marketing and offer a wide range of possibilities. This technological milestone is an excellent tool for brands to connect with their audience, because it delivers an immersive experience. Apple Vision Pro, the new marketing strategy Right now, everyone is talking about…

Generation Z in eCommerce: marketing strategies to reach this group
Today we have new consumers who require new strategies to reach them. In this article we talk about Generation Z…

Video will rule digital marketing in 2024: are you ready?
A good video strategy for eCommerce can make or break our campaigns. With the right actions, we can build brand…

How to integrate your sales team with B2B eCommerce
Sales teams are key to the success of B2B eCommerce business models. More and more companies are turning to online…

5 digital marketing strategy examples to inspire your eCommerce business
Digital marketing strategies are very important, especially for a company with an eCommerce business. The reason is that there is a lot of competition, and we need to stand out from other companies so that our products are the most attractive. 5 inspiring marketing strategies Below we outline a series…

eCommerce Manager: what it is and what they do
The eCommerce Manager is a key role in companies that sell online. The post-pandemic boom in eCommerce has greatly raised…

How to prepare for Peak Season starting in September
Peak Season is one of those phrases you hear constantly in eCommerce, but what does it really mean, and how…

The power of personalization: how digital channels are changing the way brands connect with their customers
We live in an age of information and immediacy. Consumers are better informed than ever, and brands face the challenge…

The green future of eCommerce: sustainable and responsible practices
In recent years, we’ve witnessed exponential growth in eCommerce. More and more people are choosing to shop online. However, eCommerce’s success must not come at the expense of the environment. It’s essential for companies to adopt sustainable, responsible practices to ensure a green future for eCommerce. At Trilogi, we care…

Shopify’s success: why is this eCommerce platform on everyone’s lips?
In recent years, Shopify has emerged as one of the leading platforms in eCommerce. From small businesses to big brands,…

The drawbacks of dropshipping: risks and challenges you should know
Have you heard about dropshipping and wondered whether it’s the right strategy for your business? There’s no doubt the dropshipping…

The cyclical funnel: the future of online digital marketing
Digital marketing is constantly evolving, and one of the most promising strategies gaining momentum is the cyclical funnel. In this…
