The eCommerce Manager is a key role in companies that sell online. The post-pandemic boom in eCommerce has greatly raised its profile. In this post, we explain what it is and what its main responsibilities are.
What is an eCommerce Manager?
This is the professional in charge of managing the eCommerce area of a company that sells partly or entirely online. That makes it a highly responsible position.
This specialist is responsible for structuring the department and carrying out the corresponding follow-up. This makes it possible to implement process optimization policies. In practice, they usually lead a multidisciplinary team: customer service agents, incident resolution, support for logistics companies, an eCommerce agency, etc. Leading and coordinating the whole team makes this a key role in a company’s organization.
What does an eCommerce Manager do?
Below are the most important responsibilities of an eCommerce Manager:
- Strategy development. eCommerce must be based on a strategy with a long-term vision. But what does that mean? Setting goals, defining the target market and deciding the tactics to carry out.
- Online store management. A company’s products must be kept constantly up to date, and new ones added. This means providing technical content for product pages that also drives engagement. The goal is to increase the conversion rate and, as a result, grow sales and customers. To do this, this professional must also handle inventory management.
- Technology. A business that sells online needs the best technology platforms (website, marketplace, social media, etc.). For example, the website should be easy to navigate so that the user experience is as appealing as possible. If the company hasn’t yet set up an online sales platform, we recommend getting professional advice to choose the best one.
- Marketing. Managing marketing (advertising campaigns, promotions, etc.) is essential for online product sales to succeed. To do this, the manager must plan strategies while overseeing the in-house marketing team or the digital marketing agency in charge (SEO, SEM, marketing automation, etc.).
- Customer service. This specialist must also ensure that customer service for products sold online is a benchmark. To do this, policies must be in place for handling complaints and inquiries.
In conclusion, the eCommerce Manager is essential for any company looking to boost its online sales area.
