Email marketing, WhatsApp and SMS
The right message, on the channel they actually open
We design campaigns and automated flows via email, WhatsApp Business API and SMS, segmented with your data and with deliverability under control.
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Coordinated direct marketing via email, WhatsApp and SMS
Your customers have already given you permission to talk to them. Email, WhatsApp and SMS are the channels where that permission turns into sales, as long as the message arrives at the right moment and is relevant. The problem is that many brands use them separately, with the same mass sends for everyone and no care for domain reputation. We orchestrate them as a single system: each channel with its role, automated flows that react to customer behavior, data-built segments and carefully managed deliverability so your messages land in the inbox, not in spam.
The challenge
Problems we solve
Newsletters nobody opens
Generic sends to your whole list that wear out your audience. We segment by behavior, value and interests to send less and sell more.
Unautomated sales
Abandoned carts, welcomes or repeat purchases that depend on manual sends. We design flows that work on their own around the clock.
Messages in spam
Unauthenticated domains, dirty lists and send spikes that damage your reputation. We set up and monitor deliverability.
Uncoordinated channels
The same customer gets an email, an SMS and a WhatsApp with the same offer. We set priority and frequency rules across channels.
It’s not about more messages, it’s about the right one.
What we do
What we do for your direct marketing
Strategy, execution and automation across all three channels.
Email marketing
We design templates, newsletters and promotional campaigns with a send calendar. We test subject lines, content and send times with A/B tests.
WhatsApp Business API
We set up WhatsApp Business API with approved templates, campaigns and sales and after-sales conversations. Integrated with your CRM and with support through tools like Oct8ne or Zendesk.
SMS marketing
We use SMS for short, urgent messages: launches, reminders and shipping notifications. With controlled frequency to avoid overload.
Automated flows
Welcome, abandoned cart, browse, post-purchase, repeat purchase and reactivation. Multichannel flows that react to what each customer does.
Data-driven segmentation
We build segments by RFM, category, lifecycle and purchase propensity, with the help of AI. Platforms like Connectif let us personalize in real time.
Deliverability and compliance
We set up SPF, DKIM and DMARC, clean lists and monitor reputation. We manage consents and unsubscribes in line with GDPR.
How we work
How we work
Database and channel audit
We review database quality, consents, platform, reputation and current results.
Channel strategy
We define each channel’s role, frequency and priority segments.
Technical setup
We set up domains, integrations with your eCommerce and CRM, and the WhatsApp API.
Flows and campaigns
We launch the highest-impact flows first, then the campaign calendar.
Optimization
We measure revenue by channel, flow and segment, and optimize with continuous testing.
What’s included
What the service includes
Who it’s for
Who this service is for
eCommerce with a customer base
Stores that want to boost repeat purchases and the value of each customer without relying solely on advertising.
High-repeat-purchase brands
Frequent-purchase businesses where a timely reminder makes all the difference in sales.
B2B and service companies
That need to nurture leads, keep customers informed and automate communications professionally.
Marketing with method, measured against your revenue.
A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
Which channel is best: email, WhatsApp or SMS?
Each one has its role. Email is ideal for rich content, newsletters and long flows; WhatsApp for conversations, support and high-value messages; SMS for short, urgent alerts. What works is combining them with clear rules so each customer gets the right message on the channel they prefer.
What is the WhatsApp Business API?
It’s the business version of WhatsApp that lets you send messages at scale, automate conversations and integrate them with your CRM or eCommerce. It uses Meta-approved templates to start conversations and requires the customer’s prior consent. We help you with sign-up, templates and integration.
How do I keep my emails out of spam?
You need to authenticate your domain with SPF, DKIM and DMARC, keep your list clean, send relevant content to people who have opted in and avoid sudden volume spikes. We continuously monitor reputation and adjust sends to protect deliverability.
Which automated flows should an eCommerce have?
The essentials are welcome, abandoned cart, abandoned browse, post-purchase confirmation and follow-up, review request, repurchase and win-back of inactive customers. From there we add specific flows based on your catalog, such as consumable replenishment or personalized recommendations.
Is it legal to send commercial WhatsApp and SMS messages?
Yes, as long as you have the recipient’s prior, explicit consent, provide clear information and offer an easy way to unsubscribe. We set up consent capture and unsubscribe management so your communications comply with the GDPR and applicable regulations.
Next step
Our business is to grow yours
Tell us how you communicate with your customers today and we’ll propose a system that sells while you sleep.