Live shopping eCommerce
Create live selling shows that hook your audience
We design, produce and integrate live shopping events connected to your online store so your audience can buy without leaving the stream.
Tools and platforms
They trust Trilogi
See clients
What live shopping is and why it works for your online store
Live shopping combines the best of the physical store and online retail: a host presents the product on video, answers questions in real time and the customer adds it to the cart without switching screens. It’s assisted selling at scale. At TRILOGI we treat it as one more channel in your strategy, not an isolated experiment: we choose the technology that fits your platform, prepare the sales script, produce the live show and measure every event. That way you can launch your first live shopping events worry-free and then turn them into a recurring format that drives sales, content and community.
The challenge
What holds many brands back before their first live show
- Symptom 1
Disconnected technology
Many video solutions don’t talk to your catalog or cart. Customers get lost between the live stream and the product page.
- Symptom 2
No sales script
A live show without structure becomes a pleasant chat that doesn’t sell. You need pace, offers and calls to action.
- Symptom 3
An audience that doesn’t show up
Without a pre-event acquisition campaign, the event starts to an empty room and the production effort doesn’t pay off.
- Symptom 4
Single-use content
The live show ends and the video is forgotten. An asset that could keep selling on your website and social media goes to waste.
A well-made live show never really ends: it keeps selling.
What we do
Our live shopping service, from idea to replay
We take care of the whole cycle so your team only has to focus on selling.
Event strategy and calendar
We define goals, formats and show frequency based on your catalog and seasons. Each event has a clear commercial purpose: launch, clearance, demo or loyalty.
Integration with your online store
We connect the video solution to your catalog, stock and cart on Shopify, PrestaShop, LogiCommerce or another platform. Customers buy during the live show with their usual session and cart.
Production and direction
We prepare the script, run sheet, set, lighting and sound, and support your hosts. Professional production without losing the closeness that makes the format work.
Real-time interaction
Moderated chat, polls, exclusive coupons and featured products on screen while you talk about them. We turn conversation into clicks and orders.
Promotion and audience acquisition
We run campaigns on social, email, WhatsApp and paid media to fill the room before you go live. With automated reminders and interest-based targeting.
Replays and shoppable video
Every live show becomes a shoppable video that we publish on product pages, the home page and social media. We also cut clips to keep feeding your channels.
How we work
How we run a live shopping event
Briefing and goals
We choose the products, audience and event goal. We set what we’ll measure from minute one.
Technology and integration
We select the right tool and connect it to your store, analytics and CRM.
Script and rehearsal
We write the sales run sheet, prepare offers and do a full technical rehearsal.
Live show and moderation
We run the show, moderate the chat and trigger coupons and products at just the right moment.
Replay and learnings
We publish the shoppable replay, analyze results and fine-tune the next event.
What’s included
What your live shopping project includes
Who it’s for
Who live shopping is for
Fashion and beauty brands
Products that are easier to understand when you see them worn, tried or applied live.
Home, décor and technology
Items that need a demo and answers to questions before purchase.
Stores with their own community
Businesses with loyal followers that want to turn their audience into a recurring sales channel.
Every project, with method.
We plan, build and deliver with the Trilogi methodology: defined phases, a single Project Manager and nothing goes live without your sign-off. And after launch, Customer Care looks after your service.
Frequently asked questions
What we’re often asked.
What is live shopping?
It’s selling products through a live video broadcast where the audience can ask questions, watch demos and buy without leaving the stream. It combines the advice of a physical store with the convenience of eCommerce and can be broadcast on your own website, on social media or both at once.
Can I do live shopping on my own online store?
Yes. We integrate shoppable video solutions with platforms like Shopify, PrestaShop or LogiCommerce so the live show plays on your website and products are added to your real cart. That way you keep customer data, analytics and the shopping experience on your own channel.
What do I need to launch my first event?
A selection of products, someone who knows the brand well and a willingness to talk with your audience. We bring the technology, script, production and acquisition campaign. We start with a pilot event to learn and adjust before building a recurring calendar.
What happens to the video when the live show ends?
The live show becomes a shoppable replay that can stay on your website, product pages and social media. We also cut snippets for ads and posts. That way the production effort pays off for weeks, not just during the broadcast.
How do you measure the success of a live shopping event?
We measure attendees, watch time, interactions, product clicks, carts and orders attributed to the event and its replay. We connect the video tool to your analytics so you can compare events and decide, based on data, which formats, time slots and products to repeat.
Next step
Our business is to grow yours
Do you have products that deserve to be showcased live? Tell us your idea and we’ll prepare your first show together.