Marketing automation for eCommerce
Every customer gets the message right on time
We automate your communication with AI and first-party data: multichannel flows, predictive segmentation and recommendations that adapt to each customer’s behavior.
Official partner
Tools and platforms
They trust Trilogi
See clients
Marketing
Marketing automation for online stores, with the Data First methodology
Marketing automation in eCommerce means activating the data you already have (browsing, purchases, cart, preferences) to trigger personalized messages without manual work. At TRILOGI we do it with Connectif, a platform for which we are a Data First Expert partner, and with AI to predict which customer is ready to buy, which is about to leave and which product fits each one. We design multichannel flows across email, WhatsApp, SMS, push and web, connect them to your CRM and your platform, and optimize them with continuous testing. Fewer generic campaigns and more relevant conversations that drive repeat sales.
- Consulting
- AI
- Marketing
- Design
- Technology
since 1999
The challenge
What’s holding back your automated marketing
Scattered, unused data
You have customer information in your store, your CRM and your campaigns, but nobody turns it into action. Without a single view, each channel is talking to a different customer.
One-size-fits-all newsletters
Sending the same email to your whole database wears out the list and increases unsubscribes. Behavior-based personalization is the difference between noise and a sale.
Lost carts and visits
Many sessions with purchase intent end without an order. Without automated recovery flows, that interest cools off within hours.
A team with no time to execute
Building segments, assets and rules takes hours your team doesn’t have. The tool ends up underused and the investment never pays off.
Your data already knows how to sell. We put it to work.
What we do
What we do in marketing automation
We cover the strategy, technical implementation and day-to-day operation of your automations.
Connectif implementation
We install and configure Connectif on PrestaShop, Shopify, LogiCommerce or other platforms, with event tracking and a synced catalog. We connect your CRM for an omnichannel view of every contact.
Advanced, predictive segmentation
We build audiences by behavior, value and likelihood to buy or churn, backed by AI models. Each segment gets its own message, channel and timing.
Automated multichannel flows
Welcome, abandoned cart, browse, post-purchase, replenishment, birthday and reactivation. We combine email, WhatsApp, SMS and push notifications based on customer preference.
Personalization and recommendations
Dynamic content, carousels and recommended products on the website and in emails based on what each user has viewed or bought. The store adapts to whoever visits it.
On-site lead capture
Forms, smart pop-ups and landing pages that turn anonymous visitors into identified contacts, with consent and GDPR-compliant.
Continuous testing and optimization
Multichannel A/B/X tests on subject lines, creatives, timing and channels. We measure the revenue attributed to each flow and shift effort to what works.
How we work
How we handle your automation
Data and channel audit
We review what data you collect, its quality and how it’s used today. We identify the flows with the most potential for your business.
Journey map
We map your customer lifecycle and prioritize the key moments where automation adds the most value.
Technical implementation
We integrate Connectif with your store and CRM, and set up events, catalog and consents.
Phased launch
We activate the highest-impact flows first and add complexity as results are validated.
Monthly optimization
We review metrics, run tests and fine-tune segments and content, with clear reports.
What’s included
What the service includes
Who it’s for
Who this service is for
B2C eCommerce with a customer base
Fashion, beauty, home or food brands that want to increase repeat purchases and the value of each customer.
B2B stores with recurring orders
Distributors and manufacturers that need replenishment reminders, account-specific offers and automated follow-up.
Overloaded marketing teams
Companies that already have a tool or data but lack the time or know-how to make the most of them.
Marketing with method, measured against your revenue.
A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
What is marketing automation in eCommerce?
It’s the use of software to send personalized messages automatically based on each customer’s behavior: what they view, what they add to the cart or what they buy. It lets you recover carts, encourage repeat purchases and personalize your website and emails without your team having to trigger each action by hand, with data that improves every flow over time.
Why work with Connectif?
Connectif combines customer data, multichannel automation and web personalization in a single platform, with AI-based predictive capabilities. At TRILOGI we are a Connectif Data First Expert partner, which means we know its methodology and its integration with the main eCommerce platforms inside out. Even so, if you already use another tool, we’ll advise you on the best option.
What is the difference between CRM and marketing automation?
A CRM stores and organizes information about your customers and their sales interactions. Marketing automation activates that data: it decides which message to send, through which channel and when. Ideally both are connected, so that what happens in sales feeds the campaigns and vice versa. We handle that integration.
Can WhatsApp and SMS be automated as well as email?
Yes. We design flows that combine email, WhatsApp, SMS and push notifications, respecting each contact’s consents. The channel is chosen based on customer preference and message type: a shipping notice and an abandoned cart aren’t communicated the same way. That way you reduce single-channel fatigue and improve response.
How much does a marketing automation service cost?
It depends on the state of your data, the number of flows, the channels involved and the level of personalization. We usually combine an initial implementation project with a monthly operation and optimization service. Tell us about your case and we’ll prepare a proposal tailored to your goals and customer volume.
Next step
Our business is to grow yours
Tell us how you talk to your customers today and we’ll show you what you could automate tomorrow.