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AI
Custom vs. off-the-shelf software: when each one pays off (and what changes with AI)
16/10/2026
Off-the-shelf software solves what’s common; custom software, what makes you different. How to decide and why AI has changed timelines…
Does your company appear in ChatGPT? How to measure GEO visibility
05/10/2026
In SEO we’re used to talking about rankings. A keyword, a SERP and a website that appears in a certain…
How to Build a B2B Prospecting System with AI Agents That Generates Real Opportunities
17/07/2026
The problem with automated prospecting usually isn’t artificial intelligence. The problem is treating it like software you install, switch on…
Product Feed Ads in ChatGPT: What Your eCommerce Needs to Prepare
16/06/2026
ChatGPT is starting to move into territory eCommerce businesses know very well: product catalogs, purchase intent and feed-based advertising. OpenAI…
How to use Reddit to gain visibility in ChatGPT and AI engines
02/06/2026
Reddit has established itself as one of the most influential communities in the digital ecosystem. With millions of active users…
AI sales assistant: how to automate B2B prospecting and generate qualified leads
31/12/2025
The way B2B selling works is changing faster than most sales teams can keep up with, and in previous posts…
GTM Engineering: how artificial intelligence is accelerating business growth
11/12/2025
Artificial intelligence has become one of the essential engines of digital transformation. Yet while many companies are still experimenting with…
TRILOGI drives a new era of B2B sales with Artificial Intelligence Agents
25/11/2025
At TRILOGI, with more than 25 years of experience in digital transformation, we’ve taken a strategic leap into sales automation…
How to rank in Google AI Mode: the three pillars to stand out in the new search
28/10/2025
The digital landscape is undergoing one of its deepest transformations with the arrival of Google AI Mode. This change isn’t…
Google Shopping with AI Mode: what the Shopping Graph is and how to stand out with your eCommerce store
19/06/2025
In the competitive world of eCommerce, Google has just gone a step further. With the recent launch of AI Mode…
ChatGPT joins the shopping game: no ads or paid content, the AI recommends based on your conversations
02/05/2025
The eCommerce revolution is here, and it’s being driven by conversational artificial intelligence. OpenAI has announced product recommendation features within…
The SEO revolution: GEO for generative AI
02/09/2024
In recent years, the world of SEO has undergone drastic changes, and one of the most notable developments is GEO…
How AI is revolutionizing the fashion industry in Spain
19/06/2024
Artificial intelligence (AI) is rapidly transforming many aspects of the fashion industry. From creating designs to optimizing the supply chain…
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