Consulting to enter China
China, step by step and with a clear plan
We help you decide how to enter or grow in the Chinese market, with analysis, partners and a phased launch plan.
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Chinese market consulting: decide wisely before you invest
China is a huge, fast-moving market, very different from Europe. The rules, channels, consumer habits and even the way trust is built are completely different. Many companies arrive with an excellent product and fail because they chose the wrong entry model, partner or timing. Our China entry consulting exists to prevent that: we apply strategic judgment, data and AI to understand the market before you invest. Before opening any channel, we validate whether your proposition makes sense there, for whom and with what resources.
The challenge
The most common obstacles when entering China
- Symptom 1
Not knowing the consumer
What works in Europe isn’t always understood in China. Price, message and positioning must be adapted.
- Symptom 2
Wrong entry model
Direct sales, distributor, importer or local partner: each option involves different risks, margins and control.
- Symptom 3
Trademarks and regulation
Failing to protect your trademark in time or ignoring registration and labeling requirements can block the project.
- Symptom 4
Unreliable partners
Choosing partners without verifying their reputation and capabilities is one of the costliest mistakes.
In China, sound judgment is worth more than speed.
What we do
What we do in our China consulting
A complete journey, from the first question to sustained growth in the market.
Export readiness diagnosis
We assess product, operational capacity, margins and resources to see if you’re ready for China. We tell you honestly whether it’s the right time or what’s missing.
Market research
We analyze demand, competition, pricing, consumer profiles and the regions with the most potential. We use specialized sources and AI to process and summarize the information.
Entry model
We compare options such as cross-border sales, distributor, importer or local partner. We recommend the model that balances risk, investment and control for your case.
Partner search and validation
We identify distributors, agencies, logistics operators and business partners. We help you verify their fit and prepare the first meetings.
Regulation and trademark protection
We guide you on trademark registration, product requirements, labeling and import. We coordinate with local specialists when needed.
Chinese social channels
We define your presence in the Chinese social ecosystem, with adapted platforms, messages and content. Digital reputation is built very differently there.
Launch plan
We turn the analysis into a plan with phases, budget, timeline and owners. It includes messaging, visibility actions and measurable goals for each stage.
Growth support
We stay by your side after launch, reviewing results and adjusting strategy. If your plan includes online sales, we connect it with our eCommerce in China service.
How we work
How we handle your entry into the Chinese market
Discovery session
We understand your company, product, ambition and investment limits for China.
Diagnosis and study
We assess your readiness and analyze the market, the competition and the target consumer.
Model decision
We present entry alternatives with pros, cons and risks, and we choose together.
Partners and requirements
We find partners, review regulation and trademark protection, and lay the groundwork.
Launch and follow-up
We execute the plan in phases and adjust it with real market data.
What’s included
What China entry consulting includes
Who it’s for
Who this consulting is for
European consumer brands
Fashion, beauty, gourmet food or home brands with a distinctive product and the drive to go international.
B2B manufacturers
Industrial companies looking for distributors or professional customers in China.
Companies already there
Companies selling in China without the expected results that need to rethink their strategy.
Keep exploring
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Frequently asked questions
What we’re often asked.
How can a Spanish company enter the Chinese market?
First you need to validate that there’s demand for the product and that the company can sustain the effort. Then you choose an entry model, protect the trademark, select reliable partners and prepare a phased launch. Our consulting supports you every step of the way.
What models exist for entering China?
The most common are cross-border sales, selling through an importer or distributor, partnering with a local company and setting up your own presence. Each involves a different level of investment, control, margin and risk. We analyze your case to recommend the best model to start with and how to evolve afterwards.
Do I need to register my trademark in China?
It’s highly advisable to do it before you start selling or talking to partners, because China generally applies a first-to-file principle. We guide you through the process and coordinate with intellectual property specialists so your trademark is protected from the start.
How long does it take to enter the Chinese market?
It depends on the entry model. A first cross-border sale can be up and running in a few months, while setting up your own company, registering the trademark and building distribution takes longer. In the consulting engagement we define a realistic phased timeline, with milestones and a budget for each stage.
What if I want to sell online in China?
The consulting defines whether the online channel makes sense and how it fits your strategy. When the plan includes digital sales, we execute it with our eCommerce in China service, which handles the operational and technical side. That way strategy and execution stay connected, with no gaps.
Next step
Our business is to grow yours
Thinking about China? Tell us about your project and we’ll help you choose the best way in.