One-stop eCommerce service in China
Sell in China, from start to finish
We support you all the way: market-entry consulting, online store, payments, marketing, logistics and corporate management in China.
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Consulting
eCommerce in China, made easy, with a single point of contact
Selling online in China requires a different ecosystem: different social networks, payment methods, search engines, regulations and logistics. At TRILOGI we offer a one-stop service that covers everything from the strategic decision on how to enter to day-to-day operations: online store and WeChat mini programs, Alipay or WeChat Pay, marketing on Chinese platforms, warehousing and customs, customer service and corporate services. A single point of contact who coordinates it all, with business vision and a focus on results.
- Consulting
- AI
- Marketing
- Design
- Technology
since 1999
The challenge
The challenges of selling online in China
- Symptom 1
A different digital ecosystem
Google, Meta and WhatsApp aren’t the benchmark. Your brand needs to be on WeChat, Douyin, Xiaohongshu or Baidu.
- Symptom 2
Regulation, licenses and ICP
Hosting a website in mainland China requires an ICP license and compliance with local regulations.
- Symptom 3
Choosing the entry model
Cross-border or local company, direct sales or through partners: each option changes costs, timelines, taxation and risk.
- Symptom 4
Complex logistics and customs
General trade or cross-border import, labeling, free trade zones and last mile: a customs mistake costs weeks.
China isn’t just another channel: it’s a whole different ecosystem.
What we do
What we do for your business in China
Seven service areas coordinated by one team and a single point of contact.
China consulting
We help you decide how to enter or grow in the Chinese market: market research, competition, cross-border or local entry model, partner selection and regulatory requirements. We turn it into a launch plan and a growth plan with goals, budget and timeline.
Cross-border and local online store
We build websites, H5 mobile sites, WeChat stores and WeChat mini programs, with design and UX built for Chinese users. You can start with a basic store to validate or go straight to a custom project.
Payments and hosting in China
We integrate Alipay, WeChat Pay and UnionPay, plus international gateways that settle into your account abroad. Hosting in mainland China with CDN and ICP, or in Hong Kong for companies with an international license.
Marketing and media plan
We manage and advertise your brand on WeChat, Weibo, Xiaohongshu (Little Red Book), Douyin and Zhihu. We handle SEO and SEM on Baidu, KOL and KOC campaigns and pop-up stores in shopping malls.
Logistics solutions
Inventory in warehouses in mainland China, free trade zones and Hong Kong, with general trade and cross-border customs clearance. Includes labeling, pick and pack and last mile.
Operations and customer service
We manage product content and coordinate orders between store and logistics. We serve your customers in Chinese on the channels they use.
Corporate services
Company setup and business license in China, accounting, auditing, tax and VAT, and relations with local authorities. Also bank accounts, visas, recruitment, payroll and expatriates.
How we work
How we support you in China
Diagnosis and consulting
We analyze your product, your brand and the market to decide whether, how and where to enter.
Entry model and plan
We define cross-border or local, partners, budget and a phased launch plan.
Ecosystem setup
Store, payments, hosting, social accounts, logistics and corporate structure ready to operate.
Launch and activation
Campaigns on Chinese social networks, KOLs and local search engines to generate your first sales.
Operations and growth
We manage day-to-day operations and measure results to adjust the growth plan.
What’s included
What the one-stop service includes
Who it’s for
Who this service is for
European brands with demand in Asia
Fashion, cosmetics, food or design with a product Chinese consumers value for its origin.
Manufacturers who want to reach consumers directly
Companies already exporting to China through a distributor that want to control their online channel and brand.
Companies already selling that want to grow
Businesses with a presence in China that need to scale marketing, operations or structure.
Keep exploring
Related services
Frequently asked questions
What we’re often asked.
How do you sell online in China from Spain?
There are two main routes: cross-border, selling from abroad under a specific customs regime, or local, with a company and license in China. You also need a presence on Chinese social platforms, local payment methods and customs-ready logistics. Our China consulting helps you choose the model and set up the whole ecosystem.
What is an ICP license and when do I need one?
The ICP is the mandatory registration for hosting a website on servers in mainland China. Only companies with a Chinese business license can obtain it. If you operate through an international company, the usual alternative is hosting in Hong Kong with a CDN into China. We advise you on the right option for your business model.
Which social networks are used in China to sell?
The main ones are WeChat, for communication and shopping mini programs; Douyin, the Chinese version of TikTok, focused on video and shopping; Xiaohongshu or Little Red Book, key for product discovery; Weibo and Zhihu. Each has its own audience and format, and we combine them with KOLs and KOCs.
Cross-border or a local company in China?
Cross-border lets you start sooner and with less investment, ideal for validating demand. A local company gives you more control, more channels and a better delivery experience, but requires more structure and compliance. It depends on your product, margins and ambition; we analyze it during the consulting phase.
Why work with TRILOGI in China?
Because we combine the strategic vision of a digital agency with experience in China’s digital ecosystem. A single point of contact coordinates consulting, technology, marketing, logistics and corporate services, so you don’t have to manage multiple suppliers in another language.
Next step
Our business is to grow yours
Tell us about your product and your ambitions in China, and we’ll design your market-entry path together.