Customer loyalty programs
Make your customers come back by choice
We design and implement loyalty programs with points, tiers, VIP perks and subscriptions, connected to your eCommerce, your stores and your CRM.
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Customer loyalty that shows on your bottom line
Acquiring a new customer keeps getting more expensive; whether a customer buys again depends mainly on what you do after the first sale. A good loyalty program isn’t about giving away discounts: it’s about giving people reasons to choose you again, recognizing those who bring you the most and getting to know your customers better. We design the program’s mechanics, economics and experience, integrate it with your eCommerce platform, your POS and your CRM, and activate it with automated communications so it works from day one and pays off in the medium term.
- Consulting
- AI
- Marketing
- Design
- Technology
The challenge
Why customers don’t come back
- Symptom 1
One purchase and gone
Customers who buy once and never return because nothing invites them to.
- Symptom 2
Discounts that erode margin
Blanket promotions that reward everyone equally and train customers to buy only on sale.
- Symptom 3
A program nobody uses
Hard-to-understand points, unappealing rewards or a club that only exists in the physical store.
- Symptom 4
No recognition for the best
Your most valuable customers get the same treatment as someone who bought once two years ago.
A returning customer is worth more than a new one.
What we do
The loyalty programs we design
Mechanics tailored to your business, connected to all your sales channels.
Points programs
Earn points on purchases and actions such as reviews, sign-ups or referrals, with easy redemption. We design the conversion rate so it’s attractive and sustainable for your margin.
Tiers and VIP club
Tiers based on spend or frequency with growing perks: shipping, early access, priority service or experiences. Your best customers feel recognized.
Repurchase programs
Replenishment reminders, bundles and offers based on each product’s consumption cycle. Ideal for cosmetics, food, pets or consumables.
Subscriptions
Recurring purchase models with flexible frequency and perks for subscribers. More predictable revenue and an ongoing customer relationship.
Referrals and community
Referral programs that reward those who bring in new customers. Your satisfied customers become your acquisition channel.
Omnichannel loyalty
A single program valid on web, app and in-store, with customer identification at the POS. Integrated with your CRM and tools like Connectif to personalize every communication.
How we work
How we build your loyalty program
Customer analysis
We study repeat rate, value and purchasing behavior to understand where the opportunity lies.
Mechanics design
We define points, tiers, rewards and rules, with an economic model that protects your margin.
Technology integration
We connect the program with eCommerce, POS and CRM, and select or configure the right tool.
Launch
We announce the program to your customer base and activate automated welcome and reward flows.
Measurement and optimization
We track participation, repurchase and customer value, and fine-tune rewards and tiers.
What’s included
What the loyalty service includes
Who it’s for
Who loyalty programs are for
D2C brands with repeatable purchases
Beauty, food, pets, fashion or home, where customers can buy several times a year.
Retailers with physical stores
Chains that want a single customer club valid in-store and online.
eCommerce with high acquisition costs
Stores that need to get more value from every customer acquired through advertising.
Keep exploring
Related services
Marketing with method, measured against your revenue.
A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
What types of loyalty programs are there?
The most common are points programs, tier or VIP club programs, action-based rewards, referral programs, subscriptions and paid programs with exclusive perks. Many brands combine several, for example points with tiers. The best option depends on purchase frequency, margin and your customer profile.
How do you know if a loyalty program is profitable?
You compare the cost of rewards and program management with the increase in repurchase, frequency and order value of participating customers versus non-participants. Before launch we model several scenarios so the mechanics are attractive to customers without compromising your margin.
Can the same program work online and in-store?
Yes, and it’s recommended. To do so, the customer must be identified at the POS and on the website with a single profile, and points balance, tier and perks must sync in real time. We solve it by integrating the program with your eCommerce, your POS and your CRM.
What’s the difference between loyalty and retention?
Retention aims to stop customers from leaving, especially in recurring models. Loyalty goes a step further: it aims for customers to prefer your brand and come back by choice. In practice they work together, and a loyalty program is one of the most effective retention tools.
Are subscriptions a loyalty program?
They’re a complementary model. A subscription makes repurchase automatic in exchange for perks such as price, shipping or exclusivity. It works very well for recurring-consumption products and can be combined with tiers or points to reward subscriber tenure.
Next step
Our business is to grow yours
Want your customers to come back more often? Let’s talk about your loyalty program.