Logo design and style guide
An identity that’s recognized instantly
We create your logo, your visual identity and the style guide that keeps it consistent across web, eCommerce, social media, packaging and documents.
They trust Trilogi
See clients
Design
Logo and visual identity design built for the digital world
A logo is the most visible piece of your brand, but it doesn’t work alone. It needs a palette, typography, an image style and usage rules to support it on every screen, every ad and every package. Without those rules, the brand gets distorted with every supplier and every campaign. We design your logo and visual identity based on your brand strategy, and document it in a clear style guide and a reusable design system, so your team, your agencies and your AI tools can produce consistent pieces without starting from scratch.
- Consulting
- AI
- Marketing
- Design
- Technology
The challenge
Signs your visual identity needs work
- 01
A logo that doesn’t scale
It looks fine on the office sign, but gets lost in a favicon, a social media avatar or an app.
- 02
Every piece looks different
Colors, fonts and styles that change depending on who designs the campaign or catalog.
- 03
Outdated image
An identity that no longer reflects what the company does today or connects with its current customers.
- 04
No usage guidelines
Suppliers and teams who ask for the logo by email and use it however they can.
A consistent brand is remembered; an inconsistent one is forgotten.
What we do
What we design for your brand
From the symbol to the complete system, ready to use across all your channels.
Logo design
We explore several creative routes based on your positioning and develop the chosen one down to the last detail. With horizontal, vertical, symbol and monochrome versions.
Brand redesign and evolution
We update existing identities while keeping the recognition you already have. Sometimes evolving is enough; there’s no need to start from scratch.
Complete visual identity
Color palette, typography, iconography, photographic style and graphic assets. Everything that makes your brand recognizable even when the logo isn’t there.
Style guide and brand manual
We document correct and incorrect uses, clear space, minimum sizes and applications. A practical document, designed for the people who have to use it.
Digital design system
We translate the identity into components for web and eCommerce: buttons, cards, forms and color and typography tokens. Design and development speak the same language.
Brand applications
Stationery, presentations, social media templates, email signatures, packaging and signage. Editable templates so your team can work independently.
How we work
How we design your identity
Briefing and strategy
We understand your business, your audience, your competitors and the values the brand needs to convey.
Creative exploration
We present several visual routes, with their rationale, to choose the way forward.
Development
We refine the logo and build the complete identity with all its variants.
Guide and system
We document the style guide and prepare the digital design system and templates.
Delivery and rollout
We deliver all the files and support you in applying them to your website, social media and materials.
What’s included
What the logo and style guide project includes
Who it’s for
Who this service is for
New businesses
New brands, startups or business lines that need a professional identity from day one.
Brands in renewal
Established companies whose image has become outdated or no longer reflects their positioning.
Multichannel teams
Organizations that produce content for web, eCommerce, social media and point of sale and need consistency.
Keep exploring
Related services
Frequently asked questions
What we’re often asked.
What’s the difference between a logo, visual identity and branding?
The logo is the brand’s symbol or graphic signature. Visual identity is the set of elements that represent it: logo, colors, typography, images and graphic assets. Branding is broader and includes strategy, positioning, tone of voice and experience. This service focuses on the visual side and its documentation.
What is a style guide or brand manual?
It’s the document that explains how to use the visual identity: logo versions, colors with their codes, typography, minimum sizes, clear space, incorrect uses and application examples. It allows any person or supplier to create pieces consistent with the brand without depending on the original designer.
How long does it take to design a logo and its style guide?
It depends on the scope: a logo with basic guidelines is not the same as a complete identity with a design system and templates. After the briefing, we propose a phased schedule with revisions included, so you know from the start when you’ll get each deliverable.
What is a design system and do I need one?
A design system is a library of reusable components and rules for digital products: buttons, forms, cards, colors and spacing. It’s especially useful if you have a website, eCommerce or app and several people designing or developing, because it speeds up the work and prevents inconsistencies.
Can you redesign my logo without losing brand recognition?
Yes. We analyze which elements of your current logo are recognizable and valuable, and propose an evolution that keeps them while improving legibility, versatility and digital adaptation. Many brands don’t need a break, but a well-executed update.
Next step
Our business is to grow yours
Does your brand need an identity that lives up to it? Tell us about your project and we’ll prepare a proposal.