Marketing and eCommerce agency for pharmacy, parapharmacy and cosmetics

The perfect routine for every customer, one click away

eCommerce, marketing and AI advisors for cosmetics and fragrance brands, laboratories, and online pharmacies and parapharmacies, with the rigor the sector demands.

A growing market where people buy with more and more discernment

€11,819MSpanish cosmetics, fragrance and personal care market in 2025
+5.8%growth vs. 2024; fragrances up 9.5%
9.2Monline beauty shoppers in Spain, up 3.3%

Source: Stanpa, 2025 Snapshot of the Cosmetics and Fragrance Industry, via Alimarket (April 2026).

SkinClinic, TRILOGI client in dermocosmetics
Perfumería Comas, TRILOGI client in fragrance retail
Farmàcia Carrera, TRILOGI client in online pharmacy
BCN Peptides, TRILOGI client in laboratories
Musa, TRILOGI client in cosmetics
Pardo, TRILOGI client in natural cosmetics
Pharma & cosmetics clientsCosmetics · Fragrance · Pharmacy

The sector’s challenges

Selling health and beauty online demands trust.

Customers need advice, regulators demand rigor and competition is fierce. The brands and pharmacies growing online combine advice, expert content and flawless operations.

  1. 01

    Customers need advice, not a catalog

    Thousands of similar products. AI advisors, skin tests and routines that guide the purchase as a professional would.

  2. 02

    Regulations and claims

    What can be said, sold and advertised is regulated. Reviewed content and campaigns, and pharmacy websites that meet distance-selling requirements.

  3. 03

    Competition from big chains and marketplaces

    Price isn’t everything. Brand, expert content and loyalty so customers come back to your store.

  4. 04

    Repurchase and routines

    Products run out. Reminders, subscriptions and points programs that turn a purchase into a relationship.

Who we work with

From lab to vanity: the whole beauty and health ecosystem.

Cosmetics shelves in a store01

Cosmetics brands

D2C and selective-distribution brands that want to sell direct and build community.

D2CCommunity
Pharmacist in a pharmacy02

Pharmacies and parapharmacies

Online stores with thousands of products, pharmacist advice and distance-selling requirements.

CatalogRegulations
Perfume bottles03

Fragrance

Brand experiences, samples, gifting and campaigns at seasonal peaks.

GiftingSeasonal
Capsules and food supplements04

Nutricosmetics and laboratories

Rigorous content, subscriptions and a B2B portal for pharmacies and professionals.

SubscriptionB2B
Hairdresser working in a salon05

Professional channel

Hair and beauty brands that sell to salons with price lists and training.

B2B portalTraining

Is your health or beauty business a different kind? We know it too.

Tell us about it

AI beauty advisor

Pharmacy advice, now online.

In cosmetics and parapharmacy, customers aren’t looking for a product: they’re looking for a solution. An AI advisor trained on your catalog asks the right questions and recommends the right routine, at any hour. Try it:

Skin type
Your main concern
Time of day

INFOIllustrative example with generic products. Prescription medicines are not sold online; distance selling of medicines for human use is carried out only by authorized pharmacies.

Everything under one roof

Marketing and eCommerce for pharma & cosmetics, with AI across the whole funnel.

Generation

SEO by need and ingredient, paid social and content creators.

Capture

Skin test, AI advisor and samples that attract the right customer.

Management

CRM, routines, replenishment reminders and loyalty programs.

Conversion

Fast checkout, subscriptions and a B2B portal for pharmacies and professionals.

01

Consulting

02

Marketing

03

Design

  • Product and texture photography and video
  • Reviewed expert content
  • Product pages with ingredients, directions and routines
  • Store design and usability
04

Technology

  • B2C eCommerce and B2B portal
  • Subscriptions and points programs
  • ERP, PIM, CRM and store connected: Unified Commerce by TRILOGI
  • AI Agents: 24/7 beauty advisor

We’re a good fit if…

Your brand or pharmacy wants to grow for real.

  • You have a cosmetics, fragrance or nutricosmetics brand.
  • You’re a pharmacy, parapharmacy or laboratory and want to sell more online.
  • You want customers to come back without relying on discounts.
  • You prefer data-driven decisions and a committed partner.

First meeting

What we review together.

  • Your catalog and how well it helps (or doesn’t) people choose.
  • Regulations and requirements for your online channel.
  • Repurchase and loyalty: what each customer is worth.
  • Technology and integrations: what to keep and what to improve.
Book a meeting

Keep exploring

Guides and resources to sell more health and beauty online.

Frequently asked questions

What we’re often asked.

Which pharma and cosmetics companies do you work with?

Cosmetics and fragrance brands, dermocosmetics and nutricosmetics laboratories, online pharmacies and parapharmacies, and professional hair and beauty brands.

Can you sell medicines online?

Prescription medicines cannot be sold online. Distance selling of non-prescription medicines for human use can only be done by authorized pharmacies, with specific website requirements that we take into account when designing it. Parapharmacy and cosmetics don’t have that restriction.

How does an AI beauty advisor work?

It’s an agent trained on your catalog, your product pages and your criteria that asks questions, recommends products and routines, and hands off to the pharmacist or your team when needed.

Which platforms do you work with?

We’re technology agnostic: LogiCommerce, Shopify, Shopify Plus, PrestaShop or WooCommerce. We choose using eight criteria, from time to launch to total cost.

Do you have experience in the sector?

Yes. We’ve worked with brands such as SkinClinic, Perfumería Comas, Farmàcia Carrera, BCN Peptides, Musa and Pardo, in cosmetics, fragrance, pharmacy and laboratories.

How do we get started?

With a first no-obligation meeting where we review your catalog, your channels and your technology. We propose a phased plan, starting with what has the most impact.

Next step

Our business is to grow yours

Tell us what you want to achieve with your brand or pharmacy and we’ll propose the first step.

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