Marketing and eCommerce agency for the food & beverage sector
From kitchen to table, with no middlemen
B2C and B2B eCommerce, marketing and AI Agents for producers, gourmet brands, wineries and food & beverage distributors who want to sell direct to consumers and to the HORECA channel.
The country’s largest industry, increasingly digital
Source: FIAB, 2025 Economic Report, via Interempresas (May 2026).
Portfolio
The sector’s challenges
Selling food online means selling trust… and logistics.
The product is excellent, but reaching consumers without middlemen takes a brand, content, logistics that respect the product and a well-served professional channel.
- 01
Relying on distributors and big retailers
Tight margins and little contact with the end customer. Your own store and direct sales to win back margin, data and relationships.
- 02
Logistics for delicate products
Cold chain, breakage, best-before dates and minimum orders. Shipping options by product and zone and a carefully managed delivery experience.
- 03
HORECA and shops buy by phone
Orders via WhatsApp and price lists in PDF. B2B portal with price lists, quick order and reordering connected to the ERP.
- 04
Highly seasonal campaigns
Christmas, corporate gifts, product seasons. Campaign calendar and gift boxes ready weeks before the peak.
Who we work with
From producer to table: the whole culinary world.
01Producers and brands
Olive oil, preserves, cured meats, cheeses, sweets: brands with provenance that sell direct.
02Wineries and beverages
Online store, wine club, wine tourism and sales to restaurants.
03Gourmet shops and delis
Catalogs from many producers, gift boxes and in-store and online sales.
04HORECA distribution
B2B portals for bars, restaurants and hotels with price lists, routes and recurring orders.
05Consumer goods
Retail-distributed brands that need awareness, content and marketplace presence.
Is your food business a different kind? We know it too.
Tell us about itOne store, two channels
Consumers and restaurants, on the same website.
Consumers buy by the unit; bars, gourmet shops and distributors buy by the case, with their own price lists and minimum order. With one platform and one catalog, each sees their own store. Switch channel:
Sample products, prices and terms to illustrate the functionality. In each project they’re connected to your ERP and your customer-specific price lists.
Everything under one roof
Marketing and eCommerce for food & beverage, with AI across the whole funnel.
Generation
SEO by product, origin and recipe, paid social and food creators.
Capture
Recipes, gift boxes and an AI advisor that recommends and suggests pairings.
Management
CRM, customer club, reminders and recurring orders.
Conversion
Checkout with shipping by zone, HORECA store and corporate gifts.
Consulting
- Channel strategy: own store, distribution, HORECA and marketplaces
- Price and margin by channel
- Dashboard to make data-driven decisions
- AI Process Improvement
Marketing
- eCommerce SEO by product and recipe
- Google Shopping, Meta and TikTok
- Email and SMS with marketing automation
- Christmas and corporate gift campaigns
Design
- Food photography and video
- Recipes and provenance content
- Product pages with allergens, storage and pairing
- Store design and usability
Technology
- B2C eCommerce and HORECA B2B portal
- Recurring orders and minimum order per customer
- ERP, PIM, CRM and store connected: Unified Commerce by TRILOGI
- AI Agents and 24×7 support
We’re a good fit if…
Your food brand wants to grow for real.
- You produce, make or distribute food or beverages.
- You want to sell direct to consumers without relying only on distribution.
- You serve bars, restaurants or shops and want to digitalize their orders.
- You prefer data-driven decisions and a committed partner.
First meeting
What we review together.
- Your channels and the real margin of each one.
- Logistics: which products, which zones and what costs.
- How your trade customers order from you today.
- Technology and integrations: what to keep and what to improve.
Keep exploring
Guides and resources to sell more food online.
Frequently asked questions
What we’re often asked.
Which food & beverage companies do you work with?
Producers and brands (olive oil, preserves, sweets, cured meats, cheeses…), wineries, gourmet shops, HORECA distributors and consumer goods brands.
Can we sell to consumers and restaurants on the same website?
Yes. With one platform and a single catalog, each type of customer sees their own store: consumers buy by the unit and professionals by the case, with their own price lists, minimum order and payment terms.
How do you handle shipping for fresh or delicate products?
We set up shipping options by product and zone, delivery days and suitable packaging, integrated with your logistics provider or your own routes.
Which platforms do you work with?
We’re technology agnostic: LogiCommerce, Shopify, Shopify Plus, PrestaShop or WooCommerce. We choose using eight criteria, from time to launch to total cost.
Do you have food & beverage experience?
Yes. We’ve worked with brands such as Torrons Vicens, La Quinta, Quely, Garcimar and Conservas Ortiz, in sweets, snacks, seafood and preserves.
How do we get started?
With a first no-obligation meeting where we review your channels, your logistics and your technology. We propose a phased plan, starting with your next campaign.
Next step
Our business is to grow yours
Tell us what you want to achieve with your brand and we’ll propose the first step.