B2B eCommerce
B2B problems, solved in a single channel
Orders arriving by email, price lists living in Excel and an ERP that doesn’t talk to the website. We build your B2B portal so your trade customers can buy on their own, on their terms, and your team stops retyping orders.
Official partners
They trust Trilogi
See clients
Selling online to businesses is more complex than selling to consumers
In B2B, every customer has their own price list, payment terms, credit and way of ordering. That’s why most manufacturers and wholesalers still handle orders by phone, email or through their sales reps, and their website is just a catalog. The problem isn’t the technology; it’s that nobody has carried that commercial logic over to the digital channel. We do: we analyze how you sell today, choose the platform that fits your model and connect it to your ERP so every customer finds online exactly what they’ve already agreed with you.
B2B problems
Six B2B eCommerce problems and how we solve them
These are the ones we see again and again among manufacturers, wholesalers and distributors. Each has a concrete solution.
- 01
Orders by email, phone and WhatsApp
Your team keys orders into the ERP by hand. There are SKU errors, delays, and nobody can order outside business hours.
How we solve itA portal where customers order on their own, by SKU, by file upload or by repeating orders, and the order goes straight into your ERP.
- 02
Unmanageable price lists and terms
Customer, product-family and volume discounts scattered across spreadsheets and in each sales rep’s head.
How we solve itWe bring price lists, discounts and terms from the ERP into the platform: each customer sees their own price, with no second version to maintain.
- 03
An ERP that doesn’t talk to the website
Stock doesn’t add up, new customers get registered twice and invoices live in another system.
How we solve itTwo-way integration with SAP, Dynamics 365, Sage, a3ERP, Odoo and others, through our AI-built integration hub.
- 04
Customers who call about everything
Where’s my order? Is it in stock? Can you resend the invoice? Questions that eat up hours of customer service and sales time.
How we solve itA multi-user private area with orders, delivery notes, invoices, returns and technical documentation, always up to date.
- 05
Credit and risk out of control
Orders shipped to customers with unpaid invoices or exceeded limits because nobody spots it in time.
How we solve itPer-customer credit limits and risk, deferred payment or direct debit, and automatic blocks or alerts based on account status.
- 06
Sales reps swamped with admin tasks
Your sales team spends more time processing orders than opening accounts or looking after key customers.
How we solve itThe portal absorbs recurring orders and sales reps use it as a tool: they see order history, prepare orders and suggest cross-sells.
Your sales team should sell, not spend time retyping orders.
What we do
The solutions we build for your B2B
Each piece addresses a real business-to-business sales problem.
Customer-specific catalog and pricing
Each customer sees their own catalog, price list and volume or product-family discounts. Terms sync from the ERP so there are never two versions of the truth.
Quick and recurring orders
Ordering by SKU, by file upload or by repeating previous orders, with saved shopping lists. Built for professional buyers who know what they need.
B2B credit and payment methods
Per-customer risk and credit limits, deferred payment, bank transfer or direct debit. We manage blocks and alerts based on each account’s status.
Customer portal
Private area with orders, delivery notes, invoices, returns and technical documentation. Multi-user per company, with roles and approval workflows.
ERP and CRM integration
We connect items, stock, customers, price lists and orders with your ERP, whether it’s SAP, Microsoft Dynamics 365, Sage, a3ERP, Odoo or another. We add the CRM so sales reps and the portal share information.
B2B and B2C on one platform
If you also sell to end consumers, we manage both models with their own rules on the same platform. One operation, two different experiences.
How we work
How we run a B2B project
Sales model analysis
We understand your customers, terms, channels and current ordering, invoicing and logistics processes.
Platform selection
We’re agnostic: we compare options such as LogiCommerce, PrestaShop, Shopify Plus or commercetools against 8 criteria, including TCO.
Experience design
We define professional buying flows, the private area and roles with weekly buyers in mind.
Development and integration
We build the platform and connect it to ERP, CRM, PIM and logistics, testing on real data.
Launch and adoption
We support the migration of customers to the digital channel and provide 24/7 support with SLA after go-live.
What’s included
What the project includes
Who it’s for
Who B2B eCommerce is for
Manufacturers
Who want to sell to their network of distributors and professionals on their own terms, without unnecessary intermediaries.
Wholesalers
With large catalogs and many repeat orders that currently depend on phone, email or sales reps.
Distributors
Who need to give their customers real-time stock, pricing and documentation, connected to their ERP.
Keep exploring
Related services
Every project, with method.
We plan, build and deliver with the Trilogi methodology: defined phases, a single Project Manager and nothing goes live without your sign-off. And after launch, Customer Care looks after your service.
Frequently asked questions
What we’re often asked.
What are the main problems in B2B eCommerce?
The most common are manual orders by email or phone, customer-specific pricing and terms that are hard to maintain, lack of ERP integration, little customer self-service for checking orders or invoices, and credit control. A well-designed B2B eCommerce solves all of them in a single channel connected to your systems.
What is B2B eCommerce?
It’s an online sales platform for business-to-business trade. Unlike a consumer store, it handles customer-specific pricing and catalogs, high-volume orders, credit, internal approvals and integration with systems such as ERP or CRM. Its goal is to digitize the commercial relationship with trade customers and make it more efficient.
Which platform is best for B2B eCommerce?
It depends on the complexity of your model, your ERP, volume and budget. We work with LogiCommerce, PrestaShop, Shopify and commercetools, among others, and evaluate them against 8 objective criteria: time, features, integration, adaptability, security, support and SLA, dependencies and total cost of ownership.
Can it integrate with my ERP?
Yes, it’s a core part of any B2B project. We integrate ERPs such as SAP, Microsoft Dynamics 365, Sage, a3ERP, Odoo, ICG and others to sync items, stock, customers, price lists, orders and invoices. That way the ERP remains the source of truth and the portal always shows up-to-date data.
Can I have B2B and B2C in the same store?
Yes. Many platforms let you manage both models with different rules for pricing, catalog, payments and shopping experience. We analyze whether a single platform or separate channels suits you best, based on your operations, your brand and how your different customer types buy.
How long does it take to implement B2B eCommerce?
It varies with the platform, the number of integrations and the complexity of pricing and processes. After the initial analysis we give you a phased plan with realistic dates. We usually recommend launching first with the key features and a pilot group of customers, then expanding based on usage data.
Next step
Our business is to grow yours
Tell us how you sell to your trade customers today and what’s holding you back. We’ll show you how to solve it with a B2B channel tailored to you.