B2B lead generation
More opportunities, and good ones
We design an inbound and outbound lead generation system with landing pages, lead magnets, scoring and nurturing, connected to your CRM and powered by AI agents.
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B2B lead generation as a system, not a campaign
B2B lead generation isn’t about collecting lots of form fills, but about generating opportunities your sales team actually wants to work. At TRILOGI we build a complete system: we define who you’re looking for, attract them with content and campaigns, capture them with landing pages and lead magnets, qualify them with scoring and nurture them until the contact is sales-ready. We combine inbound and outbound, connect everything to your CRM and add AI agents that respond, qualify and book meetings around the clock. That way your pipeline stops depending on luck and becomes measurable and predictable.
- Consulting
- AI
- Marketing
- Design
- Technology
since 1999
The challenge
Why your pipeline isn’t filling up
- 01
Leads that don’t buy
Contacts come in, but they don’t fit your ideal customer and sales wastes time on them.
- 02
Slow response
A lead who waits hours or days for a reply goes cold or talks to your competitors.
- 03
Marketing and sales disconnected
Nobody knows what happens to each lead after the form or which campaign generated sales.
- 04
Reliance on a single channel
Everything depends on referrals or one trade show a year, with no steady flow of opportunities.
Fewer random contacts, more meetings that are worth it.
What we do
What we do to generate leads
We activate every part of the funnel: Generation, Capture, Management and Conversion.
ICP and value proposition
We pin down your ideal customer, their decision-makers and their pain points. The whole lead generation system is built from there.
Inbound: content and campaigns
SEO, content and campaigns on Google, LinkedIn and Meta designed to attract your ICP. Every piece has a clear lead generation goal.
Targeted outbound
Personalized email and LinkedIn sequences to selected accounts, with enriched data. Thoughtful prospecting, not mass mailing.
Landing pages and lead magnets
Landing pages, forms and downloadable resources such as guides, calculators or assessments. Designed to turn visits into qualified contacts.
Lead scoring and nurturing
We score each lead by profile and behavior and nurture it with automated sequences. Sales only gets what’s ready.
AI Agents and CRM
AI agents that respond, qualify and book meetings 24/7, all logged in your CRM. We measure cost per lead and per opportunity end to end.
How we work
How we build your lead generation system
Sales diagnostic
We analyze your current funnel, lead sources and conversion rates.
ICP and messaging
We define your ideal customer, value proposition and messaging by segment.
Lead generation assets
We create landing pages, lead magnets, campaigns and sequences.
Qualification and CRM
We set up scoring, nurturing, AI agents and the integration with your CRM.
Measurement and improvement
We review lead cost and quality and reallocate spend to what works.
What’s included
What the service includes
Who it’s for
Who this service is for
B2B manufacturers and distributors
Looking to open new accounts beyond their usual sales network.
Professional services firms
With consultative sales that need a steady flow of qualified meetings.
Small sales teams
That want technology and AI to handle prospecting and qualification.
Keep exploring
Related services
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A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
What is B2B lead generation?
It is the set of actions to attract and obtain contact details from companies that fit your ideal customer and are interested in your solution. It includes inbound channels, such as content, SEO or advertising, and outbound ones, such as direct prospecting, plus qualifying and nurturing those contacts until they become opportunities.
Inbound or outbound: which works better?
It depends on your market, ticket size and sales cycle. Inbound builds a sustainable flow over the medium term; outbound lets you target specific accounts from the first month. In B2B, the usual approach is to combine both and measure each channel’s cost per opportunity to decide where to invest more.
What is lead scoring?
It is a system that scores each lead based on fit with your ideal customer, such as industry, size or job title, and on behavior: pages visited, downloads or emails opened. That way sales prioritizes those who are most ready, while marketing keeps nurturing the rest with automated sequences.
How do AI agents help generate leads?
An AI agent can reply instantly on your website or WhatsApp, answer questions, ask the qualifying questions and book a meeting with your sales rep, at any time. Everything is logged in the CRM, so no lead goes unanswered and your team receives the conversation ready to go.
How long does it take to see results?
Outbound and advertising can generate leads within a few weeks; SEO and content build results over the medium term. We don’t guarantee numbers, but we do guarantee a system that’s measurable from day one, with regular reviews to optimize cost per lead and opportunity quality.
Next step
Our business is to grow yours
Tell us who you want to sell to and we’ll design the system so they find you.