Marketing for eCommerce
More online sales, with every euro working
We bring strategy, SEO, advertising, CRM and content together in a single growth plan for your online store, measured with data and orchestrated with AI.
Official partners
Tools and platforms
They trust Trilogi
See clients
Marketing
Digital marketing for online stores, from strategy to execution
Selling online no longer depends on a single channel. Your customer discovers you on Google, compares on a marketplace, sees an ad on Instagram, opens an email and comes back three days later on their phone. At TRILOGI we have been doing eCommerce marketing since 1999 and we see it as a system: generate demand, capture qualified traffic, manage the relationship with data and convert on every visit. We coordinate SEO, advertising, automation and content around a single business goal, avoid unnecessary spend and use AI to decide faster where the next profitable euro is.
- Consulting
- AI
- Marketing
- Design
- Technology
The challenge
Marketing problems we solve in your eCommerce
- 01
Traffic that doesn’t sell
Lots of visits and few purchases usually point to poorly prioritized channels or a message that doesn’t match purchase intent.
- 02
Dependence on advertising
If sales drop when you switch off campaigns, you need to build owned channels: SEO, CRM and community.
- 03
Channels that don’t talk to each other
SEO, paid and email work separately, with different goals and no shared view of the customer.
- 04
Data without decisions
Reports full of metrics that don’t answer what matters: which channel brings margin and which customer buys again.
Marketing that is not measured does not sell.
What we do
What we do in eCommerce marketing
A multidisciplinary team that covers the entire funnel and connects every action to your sales.
Growth and performance strategy
We set goals, budget per channel and priorities based on your margin and your market. We review the plan every month with real business data.
SEO and visibility in AI search engines
We work on architecture, product pages, content and links to grow organic traffic. We also prepare your catalog to appear in AI assistant answers.
Advertising on Google, Meta and more
As a Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner, we manage Shopping, Performance Max, social ads and retargeting. We optimize for profitability, not just clicks.
CRM, email and automation
We design welcome, abandoned cart, repurchase and win-back flows with tools like Connectif. Your customer base becomes an owned sales channel.
Content and creative
We create content, social media assets and campaign creatives designed to sell. We use AI to produce more variants and test faster.
Marketplaces and product feeds
We optimize your feeds with Channable or Lengow and coordinate marketplace investment such as Amazon Ads. Your catalog reaches every channel well presented.
How we work
How we build your online marketing plan
Diagnostic
We audit analytics, channels, catalog and competitors to find out where your sales come from today and where they are lost.
Growth plan
We set goals, budget per channel and an action calendar prioritized by impact and effort.
Activation
We launch campaigns, SEO, automations and content with a coordinated team.
Measurement
We unify data in a dashboard focused on sales, margin and customer value.
Continuous optimization
Every month we review results, shift budget toward what works and test new levers.
What’s included
What the service includes
Who it’s for
Who this service is for
Growing B2C brands
Fashion, beauty, home or consumer goods stores that want to scale sales without driving up acquisition costs.
B2B manufacturers and wholesalers
Companies adding the digital channel to win professional customers and organize their recurring sales.
In-house marketing teams
Departments that need a specialist partner to execute, measure and accelerate their strategy.
Keep exploring
Related services
Marketing with method, measured against your revenue.
A dedicated Service Manager, monthly reports, quarterly reviews and cross-audits. That’s how we manage every marketing account, with results checked against your business data.
Frequently asked questions
What we’re often asked.
What does eCommerce marketing include?
It includes everything needed to attract, convert and retain customers in your online store: strategy, SEO, paid advertising, email and automation, content, marketplace management and analytics. What matters is that all these pieces work toward the same goal with the same data, so each channel adds up instead of competing with the others.
How much should I invest in digital marketing for my online store?
It depends on your margin, your average order value, competition in your sector and your growth target. That’s why we start with an assessment: we calculate how much you can afford to pay to acquire a customer and split the budget across channels based on expected return. Better to start with a controlled investment and scale with data than to spread it blindly.
How long does it take for marketing to show results in an eCommerce?
Paid advertising can generate sales within a few weeks, while SEO and CRM are mid-term levers that compound over time. We work on both at once: quick results to fund growth and owned channels that reduce your dependence on advertising. We don’t guarantee figures, but we do guarantee transparency in every report.
Do you work with any eCommerce platform?
Yes. We are technology-agnostic and work with Shopify, PrestaShop, LogiCommerce, commercetools, WooCommerce and other platforms. What we need is access to analytics and the catalog to connect campaigns, feeds and automations. If we detect technical limitations holding back your sales, we’ll tell you and propose solutions.
Can I hire just SEO or just advertising?
Yes, you can start with the channel you need most. Even so, we always approach it within a global view, because good SEO improves advertising profitability and a well-built CRM multiplies the value of every customer acquired. Many brands start with one channel and expand once they see the impact.
Next step
Our business is to grow yours
Tell us how your online store sells today and we’ll suggest where to start growing.