Digital market research
Decide with data before you invest
We analyze market size, competition, online demand, pricing and channels so you know where the real opportunity is and how to capture it.
Tools and platforms
They trust Trilogi
See clients
Consulting
Online market analysis built for decision-making
Digital market research answers concrete questions before you commit budget: how much demand there is, who competes and how, at what price products sell, which channels your customers buy through and where the gaps are. At TRILOGI we combine public sources, search and competitor analysis tools such as Semrush, marketplace and social media data, and AI to process large volumes of information. The result isn’t a report to file away, but a clear reading of the market with actionable recommendations: which product, which audience, which channel and which positioning.
- Consulting
- AI
- Marketing
- Design
- Technology
since 1999
The challenge
Why many launches fail
Gut feeling instead of data
A product is launched or a country entered because it seems like a good idea, without validating that there’s enough demand.
Underestimated competition
It isn’t clear who’s already selling, with what offer and at what price, and it’s discovered too late.
Wrong price point
An off-market price sinks conversion or leaves margin on the table.
Wrong channel
Money goes into a website, marketplace or social media without knowing where your customers actually search and buy.
Before you launch, listen to what the market says.
What we do
What we analyze in your market study
Each study is tailored to the business question you need to answer.
Market size and trends
We estimate market volume and its evolution using industry sources and public data. We distinguish between the total market and the market your business can realistically reach.
Online demand
We analyze searches, trends and seasonality to measure real interest in your category. We spot terms and needs that nobody is covering well today.
Competitive analysis
We map direct and indirect competitors, their value proposition, assortment, visibility and channel presence. We identify their strengths and weaknesses.
Pricing and positioning
We collect market prices, promotions and shipping terms. We propose a price range and positioning consistent with your offer.
Channels and behavior
We assess the weight of your own website, marketplaces, social media and retail in your category. We tell you where to start and which channels to add later.
Opportunities and recommendations
We distill everything into opportunities prioritized by impact and effort. We close with concrete recommendations and next steps.
How we work
How we carry out the study
Business question
We agree on which decision you want to make and what you need to know to make it.
Data collection
We gather data on searches, competition, pricing, marketplaces and industry sources.
AI-powered analysis
We process and cross-reference the information with AI and expert review to extract patterns.
Synthesis and scenarios
We build conclusions, scenarios and prioritized opportunities.
Presentation and plan
We present the results and propose a realistic action plan.
What’s included
What the study includes
Who it’s for
Who this study is for
Companies launching a product or brand
To validate demand, price and offer before producing or investing in marketing.
Businesses opening new markets
To understand a new country, sector or channel before entering it.
Leadership teams preparing their plan
To feed the strategic plan or an investment with objective market data.
Frequently asked questions
What we’re often asked.
What is digital market research?
It’s a market analysis based mainly on online data: searches, online competition, published prices, marketplaces and social media. It lets you measure demand, understand the competition and spot opportunities faster and more affordably than traditional research, and it can be complemented with surveys or interviews when useful.
How long does a market study take?
It depends on the scope: a study focused on one category and one country is quicker than one comparing several markets or channels. At the start we agree on the business question and give you a fixed timeline. We use AI to speed up data collection and processing without giving up expert review.
How is it different from a competitor analysis?
Competitor analysis is one part of market research. A full study adds market size and trends, online demand, pricing, channels and customer profile. That way you don’t just know what others are doing, but whether there’s room for you and how to take advantage of it.
Is it useful for entering another country?
Yes. We adapt the study to the target market: local demand, competitors, pricing, dominant channels and cultural or regulatory specifics. It’s the usual first step in an international expansion plan and lets us recommend where to start and with which entry model.
What do I get at the end of the study?
An executive report with data, charts and conclusions, a list of prioritized opportunities and concrete recommendations on product, price, channel and positioning. We present it in a session with your team and, if you like, turn it into a go-to-market or marketing plan.
Next step
Our business is to grow yours
Tell us what decision is on the table and we’ll help you make it with data.