A good video strategy for eCommerce can make or break our campaigns. With the right actions, we can build brand awareness that positions us in consumers’ minds. To do so, we need the right channels and strategies.
Video strategies for eCommerce
Video marketing is a tool we can’t do without. Why? More and more users today prefer to consume this type of content, so knowing different strategies is vital.
Tell a story
Creating an eCommerce video that tells a story to sell a product or service can be the best option. Today, short “films” help users connect with a brand and remember it after discussing the video with friends or family.
Great examples of this kind of strategy are the Christmas ads from brands like Suchard or Coca-Cola. We can also look at the Vivamos como galegos series by Gadis supermarkets. It would be a good idea to schedule a release date and time and put out a teaser trailer to build much more hype.
Another good video campaign is the one created by one of our clients: Eurekakids. The goal of the campaign, called SlowXMAS, is to associate its brand image with educational toys and reach customers who want to escape daily stress and spend more time with their children through quality products.
A company tour
Using the channels available to us to showcase the company is one of the smartest strategies. Our customers will love seeing what goes on “behind the scenes.” We can show areas such as warehouses or offices, bringing us closer to our audience and building a bond.
A good example is the “Meet Us” video by one of our clients: eseOese.
Customer testimonials
Having customers share their opinion of the company’s services can encourage others to buy its products. It’s added value that can significantly improve our image and brand equity.
One example is the video by one of our clients, Carmina Shoemaker, in which one of its customers shares their shopping experience on its eCommerce site. In the video, they explain what it was like to use Carmina Shoemaker’s powerful 3D configurator.
A Q&A session
Today, on social media and even YouTube channels, it’s very common to answer questions people may have about the content. The best part is that our customers actively take part in our strategy. Ideally, invite questions on social media and then make a video answering them all. This builds much more trust in the company.
Key channels for your campaigns
Next, we’ll look at the essential channels for successful eCommerce video campaigns.
Google Ads through PMax
PMax is a channel we need to consider. Google Ads makes it a little easier to reach a much larger audience simply. How? We can run a campaign that is distributed across all Google platforms using artificial intelligence. This helps our campaign reach the potential customers we need to buy our products.
YouTube
YouTube is one of today’s major video platforms and one of the few that has stood the test of time. Having an active channel where we publish marketing videos can boost our sales and user numbers.
Social media
No company today can afford to neglect its social media. We mustn’t forget them when planning campaigns; sometimes it will be much easier to launch them there to quickly reach everyone who follows us.
As we can see, an eCommerce video strategy can be one of the keys to getting known across the channels that matter today. We need to give our campaigns the scale they deserve to reach many more people.
