eTrends
Will the Metaverse be the future of eCommerce?
Lately we hear the word “Metaverse” a lot. What is the Metaverse? How does it work? And most importantly, can I apply it to my business? Right now the Metaverse exists, but more in theory than in reality. It’s true that universities, companies and creators are starting to take steps…
Headless, the concept revolutionizing eCommerce
When did the concept of Headless eCommerce emerge? The way we shop has evolved over time, and so has the…
eCommerce trends to watch in 2022
The technology revolution never stops, spreading new eCommerce trends, ideas and methods that make us rethink business models, customer relationships,…
Omnichannel: the post-pandemic future of eCommerce
It’s now been just over a year since the pandemic began, and if one thing is clear, it’s that consumer…
Black Friday 2020: what will it be like?
With Black Friday 2020 just around the corner, we are already hearing rumors about how this day will play out. 2020 has been a different year for everyone, including the online sector. eCommerce has consolidated and physical stores are gradually losing ground. This year we may not see images of…
How does WhatsApp Business work? The complete guide
Customer service quality is becoming a must when users decide which online store to buy from, so it’s essential to…
JPEG 2000, JPEG XR and WebP: the next-generation image formats
Images on our ecommerce sites, and websites in general, account for a large share of total page weight, so they…
TikTok: eCommerce’s big opportunity to reach Gen Z
TikTok was born as an app combining Musical.ly and Vine, for recording and posting user-created lip-sync and comedy videos straight…
Design trends for 2019
A new year of opportunities Design trends can shift with society’s mood and with breaks from the paths followed until now. This social change, together with the new communication channels emerging every day, defines how we connect with the world around us. This time we’ll take a quick look at…
IAB Annual Social Media Study 2018: the influence of social media on online sales
What influence do social networks have on online sales in 2018? Once again, the well-known and respected IAB Annual Social…
The huge online potential of the cosmetics and beauty industry
Ecommerce worldwide is at its sweetest spot for finding opportunities. The cosmetics and beauty sector is booming in Europe and…
Influencer marketing in your ecommerce campaigns
Since commerce began, word of mouth has always been the best way to persuade people to choose a particular product…
Black Friday and Cyber Monday: How to boost your eCommerce sales before Christmas
There are times in the life of an eCommerce store when it needs a push to drive purchases. At Christmas, sales practically make themselves, but the months before are tough because people have spent a lot on vacation and are saving for Christmas gifts. For some years now, campaigns have…
Google captures social traffic with “Shop the Look”
With the rise of influencers and social apps, users look to social media for what they like and want to…
Pokémon Go and other virtual realities driving revenue for online stores
Who hasn’t heard of the Pokémon Go phenomenon yet? This game, born in the late 90s, is back like never…
Selling children’s products? Go online!
To sell children’s products online, we need to think about three basics: design, target audience and sales strategy. We need…
Mobile sets the trend in eCommerce design
Nothing changes as much as tastes and trends, and eCommerce is no exception—at Trilogi we see it every day. Technology and development drive changes in online store design, where minimalism —dominant in most eCommerce sites— is taking on new nuances. And that’s not all: in eCommerce design, content must also…
Periscope: the new app for online stores?
With more and more celebrities and public figures using it, Periscope is an app growing by leaps and bounds. In…
eCommerce speed has already taken over the traditional fashion industry
The immediacy of eCommerce is changing how the fashion industry showcases its collections. Traditionally there have always been two seasons:…
Video eCommerce: a safe bet for your online store
The arrival of video in online stores has brought a more complete and realistic view of every product an eCommerce…
What is big data and how can it help your business?
The amount of information in the world doubles every two years. The Internet of Things (IoT), 3D printers, computer vision, wearables… are spreading through our society without us realizing how much information is being recorded. Processing all this data allows greater precision in fields like medicine, language translation and even…
Millennials: the Internet generation
To sell to any audience, you first need to know it. Discovering how they think, act, relate to each other…
Luxury Fashion Online: From Off to On
One of the biggest challenges for the luxury goods sales channel is managing the experience in a fully digital environment.…
4 eCommerce trends for 2015
A month after all the doom-laden predictions about the biggest trends in eCommerce, and after researching during the first days…