eMarketing
How do you know if your digital marketing ROI is good?
ROI in digital marketing is a key metric for knowing the results of the campaigns you run. In one of our posts we explained how to calculate ROAS and ROI. It lets us understand how our ads are performing and what they return. What is ROI in digital marketing ROI…
Google Analytics 4: predictive analytics and audiences to grow your eCommerce business
In eCommerce, data analysis is essential for understanding user behavior and making strategic decisions. Google Analytics 4 (GA4) is a…
Grow your database with a lead strategy in Connectif: powering marketing automation with Data First
In the digital age, a solid, high-quality database is essential for any successful marketing strategy. That’s where Connectif comes in:…
How to improve your Google Ads Performance Max campaigns with the new ‘Search Themes’ feature
Performance Max, or PMAX, campaigns were a big leap forward for marketing professionals. They let us use automation and AI…
SEO best practices for a successful Black Friday
Following good SEO practices for Black Friday is essential for businesses to see sales rise on the day and turn prospects into loyal customers. That’s why in this article we share some tips that can be perfect for helping you on the blackest Friday of the year. The best SEO…
Which metrics matter in SEO for eCommerce?
Diving into the world of SEO for eCommerce can feel like sailing uncharted waters. But have you ever imagined having…
Social media image sizes in 2023: the complete guide (2023)
Have you ever wondered why some images look perfect on one social network but distorted on another? Look no further!…
Breaking down the August 2023 Google Core Update: what you need to know
Google has rolled out its latest major search algorithm update, known as the “August 2023 Google Core Update.” This update…
10 essential KPIs to optimize your eCommerce strategy
Today, an online presence is essential for any business that wants to thrive in an increasingly competitive market. However, being online isn’t enough. To maximize your online sales, you need to know how your business is performing in the digital environment. This is where KPIs, or Key Performance Indicators, come…
Push vs. Pull: find out which online sales strategy is right for your eCommerce
When it comes to selling online, there are several strategies companies can implement to succeed. Two common approaches are “push”…
How the phase-out of Third Party Cookies will affect your eCommerce in 2024
In the fast-paced world of eCommerce and digital marketing, it’s crucial to stay one step ahead and anticipate upcoming changes.…
Meta’s Advantage+ Shopping Campaigns: what are they and how can they help you?
It’s a sunny day and you’re relaxing at home. You imagine you’re buying your favorite products online. What would that…
Google Analytics 4 vs. Universal Analytics: why doesn’t the data match?
Since Google Analytics 4 (GA4) launched in October 2020, many digital marketers and website owners have noticed significant differences between the data reported by GA4 and its predecessor, Universal Analytics (UA). But why doesn’t the data match? Let’s look at some of the key reasons. Differences in data collection and…
How to calculate ROI and ROAS in digital marketing campaigns for eCommerce
If you’re a digital marketing professional or an eCommerce owner, two of the most important metrics you need to know…
A practical guide to increasing your eCommerce sales
If you own an online store, you know that increasing sales is a constant priority. Fortunately, there are key actions…
10 effective SEO techniques for earning high-quality backlinks
High-quality backlinks are one of the most important factors in search engine optimization (SEO) and in SEO for eCommerce. Earning…
Google Analytics 4: discover the new features for eCommerce
Google Analytics is an essential tool for analyzing data and tracking an eCommerce’s performance. Google recently launched an updated version of this tool: Google Analytics 4. Designed specifically to meet the needs of eCommerce, Google Analytics 4 offers a range of new features that give online store owners a deeper,…
The 4Ps of the marketing mix in eCommerce: how to use them to grow your online business
In the world of eCommerce, a solid marketing strategy is essential to stand out from the competition and succeed online.…
How to optimize your Shopify online store for SEO
SEO (Search Engine Optimization) plays a fundamental role in the success of your Shopify online store. Optimizing your site for…
The importance of data analysis in digital marketing for eCommerce success
In the world of digital marketing, data analysis is a fundamental tool for success. In eCommerce, data analysis is even…
Digital marketing tools and concepts every eCommerce business should know
Digital marketing is essential for any eCommerce business, as it helps increase brand visibility and profitability. Here are some of the main digital marketing tools and basic concepts every eCommerce business should know: Google Ads Google Ads is an advertising platform that lets businesses promote their products or services on…
What are the best promotional strategies for a B2B eCommerce?
When you launch a B2B eCommerce, your main goal is to attract visitors to your website and turn them into…
Boost sales in your fashion eCommerce with these digital marketing strategies
The fashion market is increasingly competitive, and standing out from the crowd is essential to succeeding in eCommerce. Digital marketing…
Why invest time and resources in technical SEO for your eCommerce business?
If you run an online store, it’s important to know that a good design and quality products aren’t enough to…