eMarketing
Price comparison sites vs. marketplaces
Online shopping has undergone a major transformation in recent years. Between 2015 and 2019 we saw a first big shift in how consumers shop: increasingly mobile-first, with a growing number of online stores within reach and more payment and delivery options available. In 2020, with the arrival of the pandemic…
Facebook Conversions API: the first step toward the cookieless era
Looking for ways to improve the performance of your Facebook and Instagram campaigns to boost your eCommerce sales? Noticed that…
How to optimize your product catalogs for different sales platforms
Optimizing product catalogs, also known as data feeds, is key to successfully marketing your online store. Omnichannel is a key…
Google Ads campaigns: 10 keys to success
If you’re investing in Google Ads, you’re surely focused on getting better results on the platform: increasing your return on…
A guide to using TikTok Ads and getting the most out of them
TikTok launched in 2016 and many of us didn’t pay it enough attention. A dancing app… how silly. Maybe because we millennials thought we had a monopoly on what’s trendy and were always ahead of the curve, and it turns out our radar sometimes fails us. Today TikTok has more…
BLACK FRIDAY 2021: the “post-pandemic” reality
Black Friday is one of the most important dates of the year, a season that brings big discounts and a…
Have you heard of Paragone? It’s our new Social Media ally, and it can be yours too
At Trilogi we’ve started working with the digital platform Paragone. It may ring more of a bell under its former…
What is Marketing Automation in eCommerce?
It means automating the marketing tasks that are repeated most often in eCommerce. All tasks are based on a chosen…
How can flexible payment methods help you boost your eCommerce conversions?
In recent years we’ve seen more and more financing solutions appearing at eCommerce checkouts. And this trend has grown even stronger over the last year, as the pandemic gave online shopping its final push. Demand for flexible payment methods in eCommerce grew alongside purchases during lockdown, but it didn’t stop…
Black Friday and Cyber Monday 2020: we analyze sales from 140 online stores
We take stock of Black Friday and Cyber Monday and point to a 41% increase in revenue compared with 2019…
Black Friday 2020: is your ecommerce store ready?
With the COVID-19 crisis and the growth of eCommerce, this year’s Black Friday is expected to be one of the…
Hagakure Google Ads: how to harness the power of the algorithm
A marketer’s life is constantly evolving: online marketing is always changing, and we have to adapt to new tools and…
Design Thinking: does it apply to marketing too?
Literally, “design thinking” means thinking like a designer, and that is precisely what the Design Thinking approach aims for: that we think like designers when creating or planning any project. And of course, that can also include online sales projects, digital marketing and branding campaigns, or end-to-end customer experience improvement…
Why doesn’t Analytics show the same data as my eCommerce platform?
When you run an online store, analyzing results is essential to establishing an ongoing strategy and growing your business. To…
What is email marketing? Tips to make the most of it in your ecommerce business
Ecommerce is evolving at a truly spectacular pace, and the growth figures only confirm that online sales are already part…
Can Google’s May Core Update affect my online store’s SEO and revenue?
Google’s latest Core Update, called May 2020, was officially announced by Google on May 4 in the following statement: Later…
COVID-19 de-escalation: how will it affect eCommerce?
Officially, today, May 11, the de-escalation phase begins for more than 50% of the population in Spain. A turning point for many companies as they return to activity. Others, however, are using these last two months to boost their online business, both on their platform and through standout digital marketing…
Don’t stop: use this time to improve your SEO rankings
Faced with the current crisis caused by the coronavirus pandemic, some eCommerce businesses are considering putting their online marketing strategies…
Boosting your brand in times of coronavirus
The coronavirus has created a new paradigm that leaves us with many unknowns: How long will it last? What restrictions…
5 reasons not to stop running online ads during the coronavirus crisis
At Trilogi we’ve helped more than 500 companies grow their business over our 20 years in eCommerce. We could hardly…
How to sell on Instagram: the complete guide
If you have a physical store, you already know that every detail counts when it comes to selling. Customers are increasingly demanding and the market is ever more saturated. What’s more, every customer is different and we don’t treat them all the same. You’re probably someone who watches closely how…
Facebook Ads for eCommerce: make your ads work
If you’ve made it this far, it’s because you’d like to boost your eCommerce sales and you’re thinking about advertising…
Black Friday starts today in your eCommerce
When we get back from summer vacation, Black Friday usually still feels a long way off. “End of November? That’s…
Customer Journey: what is it and how does it affect our eCommerce?
There’s a lot of talk lately about the Customer Journey and its importance in online marketing strategy. But what is…