eMarketing
Where is SEO heading?
When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story to read. Today, with “I’m Feeling Lucky”, you get all the results in a second. These results fall into 2 categories:…
SEO tips for online stores
How to create an indexable online store: In this post, we’ll try to offer a view from an SEO perspective…
Trilogi selected by the ¿Vendes en Internet? portal of Spain’s Ministry of Industry, Energy and Consumer Affairs
Trilogi has been selected as a benchmark company by the ¿Vendes en Internet? portal, created by Spain’s Ministry of Industry,…
Don’t tell me… SHOW ME!
If we held a contest between “text” on one side and “images” on the other, images would win by a…
Pinterest bets on eCommerce with its new rich pins
A while ago, I wrote about Pinterest in one of my posts and its importance for eCommerce. Today I’m coming back to this social network because in recent months the platform has announced “Rich Pins” or “more useful Pins” (Rich Pins or Useful Pins), a change that clearly benefits…
Corporate blogs: the best tool for backlinks
Scissorhands no longer belong only to Edward. They also belong (very much so) to Google. Just as the hairdresser/gardener trimmed…
7 keys to boost sales this summer
We often forget that an online store needs daily attention. Do you think anything goes on the internet to succeed?…
The effects of the new Penguin
On May 22, Penguin shed its skin and swapped version 1.0 for the 2.0 tuxedo (but don’t be fooled: this…
The growing fear of “showrooming”
Can you imagine being charged to visit a store? Or to try on a product you’re not going to buy right away? These are some of the measures being introduced because of “showrooming.” “Showrooming” is the trend (or practice) that emerged with offers across multiple online channels. Customers see…
8 tips for opening your online store
When you’re thinking about opening an online store for the first time, you need to consider a series of factors…
5 tips to increase sales in your online store
A post covering every way to increase traffic and sales for an online store could be very long. Here we’ll…
Improve your online store’s SEO with Rich Snippets
Rich Snippets let us show users, and search engines, important and relevant information about our products. On an online store’s…
How to increase your online store’s sales during the sales season
There are several times a year when online sales surge: one is the Christmas season and the other is the sales periods, both winter and summer. During these periods, when consumers are more willing to buy online, eCommerce businesses need to plan marketing strategies to attract shoppers and drive more…
New PageRank update
On February 4, Google updated the PageRank values. You can check your current PR at this link: http://www.checkpagerank.net/ or by…
The importance of Author Rank in 2013
SEO is changing at cruising speed, with constant changes and updates, especially since Google’s latest algorithm changes (Panda and Penguin).…