On February 4, Google updated the PageRank values. You can check your current PR at this link: http://www.checkpagerank.net/ or by installing a plugin in your browser.
You can also install a plugin for the Chrome browser or Firefox
What is PageRank?
In short, it’s a Google algorithm that numerically measures a website’s importance and relevance. Initially it only measured the number of links pointing to our website or online store; later it also measured their quality, giving that more weight than the number of links; and recently it has added other factors, such as originality, the creation of original content and how widely it’s shared.
An example:
The blog you’re reading (www.trilogi.com/blog) was created recently. A week ago it had no PageRank, and with the update it has been assigned a PageRank of 3.
The domain itself has a PageRank of 5. PageRank usually flows through a website hierarchically:
www.domain.com (PR 10)
www.domain.com/category1/ (PR8)
www.domain.com/category1/product5 / (PR5)
(it’s not always like this, but it follows this logic)
Until recently, it was hard for an internal page to have a higher PR than the domain root.
But Google’s latest changes have rewritten the rules. Following the example above:
This blog post has a PageRank of 3: 6 key eCommerce trends for 2013
This other one has a PageRank of 2: New partnership agreement with Envialia
Why the difference?
The first was widely shared on social media, with around 70 shares, and the second only 5.
On my own blog, after the update, I found that one post had one more PageRank point than the homepage.
As we’ve mentioned several times, Google rewards content quality, and if the community values it, it will rank and be shown naturally.
Have you noticed any changes with this latest update?
