eMarketing
4 tips to get your newsletter out of “unread”
44 unread emails in my inbox… after the holidays, I found my mailbox almost as full as my stomach after Christmas lunch. How many of these emails will I read? And how many will I delete without even opening them? More emails are sent every day than there are people…
Everything you should know about content marketing for 2015 (but were afraid to ask)
What 2015 holds for digital marketing isn’t entirely clear, but speculation has already begun about certain aspects that will gain…
How does the AEDE #Canon or “Google tax” affect corporate blogs?
Google News is now history. With almost 400,000 unique users a month, Google has decided to shut down the service,…
3 steps to increase online sales
Last weekend kicked off the Christmas season with Black Friday and Cyber Monday. One of the peak periods for online…
Black Friday and eDay: the year’s most extreme online sales days are here
With December around the corner, online stores are gearing up for one of the most hectic, high-spending months of the year as Christmas arrives. Among the deals, discounts and promotions, the highlights are Black Friday, Cyber Monday and its Spanish version, eDay, an online sales event taking place next Monday,…
3 keys to a successful ad campaign
Running fast, but… like a headless chicken! Ever heard that expression? That image often comes to mind when I see…
Is your online store ready for the Christmas season?
Christmas is getting closer, and many people have already spent time searching for gifts online. The number of users who…
Web accessibility and SEO: a close relationship
Web accessibility is about ensuring that a website can be visited and used successfully by as many people as possible,…
Metrics: Adwords vs. Analytics
Do you run a SEM campaign and also do SEO for your online business? Then I’m sure you’ve linked your Google Analytics and Google Adwords accounts to get the most out of your campaign. If not, hurry up and do it. In no time you’ll have both accounts ready to…
The blog: an ace up your sleeve for your eCommerce
If you run an online store and want to generate traffic, you need to work consistently to get good results.…
4 ways to increase your website’s popularity
I’ve always loved those American college movies with a happy ending, where the typical shy outcast ends up becoming popular…
Email marketing, your online store’s ally #Infographic
Today, email is still one of the most powerful communication tools. It’s one of the most effective direct marketing tools…
Google AdWords: goodbye to [exact] and “phrase” match
It’s well known that a good SEO and SEM plan for any online store or blog starts with careful research and selection of the keywords that will kick off a marketing strategy. The many options and combinations offered by Google AdWords (always combined with other search tools) help us keep…
Make your online store social
Using social networks to promote products and serve consumers directly already has a name: Social Commerce. We could consider it…
Don’t abandon your online store in summer
With sunshine and good weather, online stores see their sales drop, even while maintaining or even exceeding the previous month’s…
Benefits of social media for your eCommerce
We often meet clients who are reluctant to use social media for their eCommerce. We believe it’s important to explain…
How to win over your website visitors
If after trying again and again you feel lost and wonder: what went wrong? How did I end up in this sorry state when I faithfully followed my friends’ advice? So much excitement, so much effort, only to end up here. In this post you’ll find the ultimate tricks to…
Optimize your AdWords ads: keyword insertion
One of the things we like most about AdWords positioning is that well-optimized campaigns deliver very high returns at a…
Where to place your online business’s keywords?
If we accept that a website is made up of different pages showing services, categories or products, we can also…
Get more sales by playing with shipping costs
One of the most common questions eCommerce managers get is about shipping costs. It’s a key aspect that can be…
What features should a product page have?
If we bear in mind that an online store is made up mostly of product pages, it’s clear how important each product page is for driving sales. When defining the design, we need to consider a series of elements that build trust and give prospects the information they need to…
The 10 commandments of the good SEO and SEM professional
After forty days and forty nights on Mount Sinai, the prophet Moses received directly from the hands of Yahweh a…
How to choose a good domain name for your online store
In this post we’ll try to help you choose your domain name, so if you’re wondering how to do it,…
7 key performance indicators (KPIs) for website traffic
In this post we’ll explain some of the key performance indicators (KPIs) to consider for website or online store traffic.…