eMarketing
Online advertising: when to use CPC, CPM or CPA
Online stores need to promote themselves to get their products known, and as advertisers we have a wide range of online marketing advertising options. The latest platform to join is Instagram, which has offered advertising since October 1, although in Spain it is not yet available to all profiles. That’s…
How Have the Changes to Facebook’s Timeline Affected You?
A few months ago, Facebook announced it would update its algorithm for ordering users’ timelines. Its goals were to favor…
12 Key Requirements Your eCommerce Platform Must Meet
When you start an online project you need to consider many important aspects of the development company, because this kind…
SEO: Why Keywords Matter
SEO is essential for your business website to succeed. It’s what brings us traffic that converts organically, unlike Adwords SEM…
GTIN and Other New Google Shopping Elements
Google is revamping several things. It recently surprised us with its logo change, dropping the serifs from its letters, which got a lot of people talking. But there’s another change keeping those of us in online marketing busy, involving one of the options within the Google Display Network. In case…
How Do You Make a Blog Profitable?
You’ve probably just come back from a well-deserved vacation, or you’re still enjoying it. Would you like to be on…
What Should I Do with My eCommerce During the Holidays?
I know many of you are wondering what to do with your online store during the holidays. Especially when your…
Instagram, Your Online Store’s New Ally
Many online stores know the potential of social media to promote both their products and their brand. That’s why some…
Boost Conversions with an Optimized SEM Campaign
At Trilogi, a certified Google Partner, we strongly back Google Adwords as a traffic and sales channel for our clients. Google’s advertising tools have great potential, but it’s very important that they’re created, managed and supervised by a qualified team or specialist. Otherwise, costs can skyrocket. With that said, and…
7 Key Elements Every eCommerce Needs During the Sales
One of the 2 dates many of us undoubtedly look forward to has arrived: the summer sales, when we can…
Tips for Creating Facebook Contests: Promote Your eCommerce!
Social media has revolutionized both physical and online stores in recent years. Having an online presence on leading social networks…
The power of play: gamification
You’ve probably taken part in countless forms of gamification without knowing it. Have you ever collected points after a purchase?…
Optimization: the product page for electronics
Travel and leisure are the products with the highest purchase intent among European consumers, according to studies recently published by the Cetelem Observatory over the past year. Electronics follow closely, which shows it’s a growing market given the outlook for the coming months. The study also reveals that women search…
Influencers: a new channel to boost your eCommerce sales
Studies prove it and make it clear: besides tickets, flights and leisure products, what sells most online is CLOTHING. Online…
Make the most of Pinterest for your online store
Pinterest is one of the fastest-growing social networks lately, with more than 70 million users worldwide and half a million…
How to create online promotions for Mother’s Day
Mother’s Day is coming up and many people still have no idea what to give. Flowers? A book? Perfume? The…
Boost your eCommerce with a strong social media presence
An eCommerce business without an active social media presence is automatically an online store missing out on market opportunities. Today social networks are too important a sales and brand promotion channel to abandon or leave in inexperienced hands. If you have an online store and want to promote it, just…
How to set up a Google Shopping campaign
With all eyes on Google and its new algorithm, we need our website optimized so we don’t lose organic rankings…
Usability and user experience in eCommerce
Hi! I’m Gabriel Castro and today is my first post on the blog. I have 5 years of experience in…
Are you ready for m-commerce?
2015 The year of m-commerce Today we can say that 28% of eCommerce in Spain is already mobile, which will…
How to optimize image SEO to improve your rankings
We’ll never tire of saying that images hold the first power in an online store. Product photos are the first contact with the online store, and both the sale of a specific product and your brand image depend on them. Just as we eat with our eyes first, the same…
What is Remarketing? Benefits for your eCommerce
In the age of communication, we receive an average of 120–130 ads a day, most of them via TV, Google…
How to improve your online store’s Local SEO
One of the key online marketing strategies for 2015 is Local SEO. If you have an online business with a…
When online brands bet on offline advertising
Online is increasingly present in offline media. We no longer just see website ads on buses and street billboards: TV…