Pinterest is one of the fastest-growing social networks lately, with more than 70 million users worldwide and half a million in Spain. That’s why it has become today’s leading image-based social network and a promising platform where every online store should have a presence.
In the previous post, Boost your eCommerce with a strong social media presence, we discussed the market opportunities a good social media strategy can create for any online store. Now it’s time to dig into each of the social networks that can currently help drive more sales and boost traffic to online stores: Pinterest, considered by many to be the eCommerce social network.
Do you know Pinterest users?
Before committing to this social network, we need to know what kind of user frequently uses the platform. Above all, we should understand that Pinterest works differently from other social networks like Facebook or Twitter. On this platform images dominate, so the visual factor is key to a successful marketing strategy.
The statistics speak for themselves: more than 80% of users are women aged 18 to 34, who generate over 90% of the content shared on this network. A female factor that online stores with this specific target should keep firmly in mind.
A golden opportunity not only to drive traffic and generate more sales for online stores focused on home décor, fashion or food, given how popular these topics are among Pinterest users, but also to stand out from the competition.
Benefits for your online store
Despite the statistics, the opportunities it creates and the chance to reach a sizable number of users, let’s ask ourselves: why should my online store be on Pinterest?
The answer is simple. Users who reach online stores via Pinterest are 10% more likely to buy online and spend twice as much as those coming from Facebook. It’s an opportunity to raise brand awareness, generate engagement and attract new potential customers.
Besides showing products to users, each image can link directly to the product page in the online store, which directly helps the eCommerce site’s SEO as well as attracting potential customers.
Significant advantages that tip the scales in favor of a clear commitment to this network without abandoning your existing social media strategy. Pinterest isn’t an effective communication channel unless it’s part of a joint strategy with other relevant social networks like Facebook or Twitter.
Pinterest best practices for your eCommerce
If you’ve decided to start a marketing strategy on Pinterest, there are a number of best practices that will help boost your brand and sales.
- Create a Business account for your online store: unlike personal accounts, this type of account includes an essential analytics tool to understand the audience visiting your profile. “Pinterest Analytics” becomes a powerful ally for choosing the right types of pins and tracking monthly visits, where they come from and their gender.
- Optimize your Pinterest profile: this will help increase visibility and activity on the store’s page. A well-optimized profile, boards and pins with links to the online store and detailed image descriptions are appreciated by users, as they show the brand cares about its image everywhere, including social media.
- Share only quality photos: it’s very important to use only high-quality images. Pinterest is an entirely image-based network, and image quality must reflect the quality of your products.
- Invest in content marketing on Pinterest: every brand should recognize the importance of descriptions and create its own original content worth sharing. An investment in branding that can pay off in traffic and sales.
- Add prices to your images with Rich Pins: pins that include price and features get up to 36% more interactions, according to data from Puro Marketing. Adding value to the image, such as the product’s price, gives users a quick summary of its main features and valuable information to help them decide to buy.
- Add the Pin Button to your online store: so users can share images of the products they like on Pinterest directly from your website.
Pinterest will help increase traffic to your online store, but it should always be backed by a solid marketing strategy with clear, tangible goals.
Ready to join the Pinterest phenomenon?
