Travel and leisure are the products with the highest purchase intent among European consumers, according to studies recently published by the Cetelem Observatory over the past year. Electronics follow closely, which shows it’s a growing market given the outlook for the coming months.
The study also reveals that women search for electronics more than men, and that average browsing time is 3 h 15 min, ahead of markets such as furniture and home décor.
That’s why electronics must be presented in an attractive and highly functional way so you can provide as much information as possible on every device, including mobile. Since this kind of product deserves special attention because of its options, models and technical specs, we need to optimize product pages and improve usability to give users a smooth browsing experience and drive conversion.
Features to optimize the product page
Electronic items need different features so shoppers can fully understand what they offer. This kind of information helps users interact with our eCommerce and end up buying the item they’re looking for in our online store.
1.- Product comparison
This feature is valuable in this type of eCommerce because knowing each product’s specs matters so much. It lets users compare two or more products in one table and decide which one suits them best. It saves time and speeds up the buyer’s selection process. Ideally, include a call to action to buy directly to make the purchase process even easier.
2.- Product bundles
This feature lets the merchant highlight a set of items with a price advantage over buying them separately. It’s a good strategy for selling slower-moving products by bundling them with best sellers. It also adds value to product pages and helps the buying decision, because customers feel they’ve made a good purchase.
3. – Product ratings and reviews
Product ratings, besides being good for SEO, help new users make decisions and convert. It’s important to provide as much product information as possible, and what better than other users’ opinions to know whether the item will live up to expectations.
There are different rating models, and it’s best to keep them in plain sight and in the right spot so users can check the information.
4.- Financing
If you offer financing, it’s important to remind users they can use this payment method at any time. It’s one more option that can help close a conversion. Show it on the product page, and you can also include it in the shopping cart so that even the most distracted shoppers can finance the products they want to buy.
With these features, product pages are more complete and add value to the electronics in our store. Ask us and we’ll tell you how to add them to your eCommerce to round out your product pages and get better results.
And you? Does your online store let shoppers compare, bundle, review and finance your products?
