eMarketing
eCommerce blog: what are the benefits
A new season begins, and there’s no need to wait until January to take on new challenges: we need to start an eCommerce blog! That’s probably one of the phrases most often heard in your office when you talk about your eCommerce. In the end, more urgent tasks always get…
Don’t forget about social media in summer
Summer is here, and with it the heat, the pool, the beach and vacations. Time to relax, but we mustn’t…
Boost your sales with safe online promotions
One of the things that gives us the most satisfaction at Trilogi (TLG) is seeing our clients launch high-volume sales…
Tips for designing an effective landing page
Before detailing the most important elements a landing page should have, I’d like to quickly explain what a landing page…
Changes to Google results: how they affect us and how to respond
For some years now, Google has been the search engine of choice in most countries around the world. The search engine created by Sergey Brin and Larry Page changes its algorithm around 500 times a year, which is why we need to keep our SEO strategy up to date at…
Social Media Marketing for the rest of 2016
More and more retail brands and small and medium-sized eCommerce businesses keep choosing to reach their audience on social media…
What is email marketing and how do I implement it on my website?
We’ve been hearing for years that email marketing is dead, yet the truth is it keeps growing. Companies continue to…
Do I need a Community Manager for my online store?
If you have an online store and want to promote your brand on social media, you need to start asking…
Unique users vs. visits: how to evaluate them
To understand the difference between unique users and visits on our website, it’s important to first know the meaning of other closely related concepts. The first thing we need to know is what does a user mean for Google Analytics (GA)? Let’s assume the GA (UA) tracking code is properly…
Average session duration: what it is and how to improve it
Average session duration, bounce rate…? Several questions come up when you open Google Analytics for the first time. We’ve all…
Haven’t tried Instagram advertising yet?
Instagram is a social platform designed for people who use mobile devices daily. It was built simply for publishing photos…
How to get the most out of Display advertising
Although it may seem like an easy option, Display advertising is often the best choice for an effective online campaign. For those who want to promote their online store with active advertising methods, Display is a good tool. It’s easy to implement and can reach a large number of users.…
A corporate blog for your online store?
Many online stores still haven’t created a corporate blog, either for lack of time or because they don’t see it…
#Sales2016: 4 original ways to present your discounts
Sales season is still an important time to get that garment, accessory or item you want at a lower price.…
New year, new plans: strategies to relaunch your eCommerce in 2016
At the end of December, the holidays return: Christmas, turrón and the year-end reviews that close cycles but also lay the groundwork for new trends in the year ahead. In the middle of analyzing data, closing the year and taking stock, we play magicians with crystal balls to predict which…
How to boost your social media at Christmas
The Christmas spirit long ago spread across every kind of device and became a powerful tool for communicating and attracting…
10 retailers reveal the eCommerce trends for 2016
7 tips to get your online store ready for Christmas
With Black Friday now behind us, it’s time to regroup and make way for the highest-performing sales campaign of the…
Customer Match: the new AdWords Remarketing list
In 2015, Remarketing became one of the most effective online advertising campaigns, judging by the results of those created by Trilogi’s online marketing department. Remarketing, as we have covered in other articles, helps us reach users who have previously visited our website with personalized ads using static or dynamic banners.…
Boost the value of your eCommerce through images
“A picture is worth a thousand words”, and this quote is spot on, because in eCommerce product photos must spark…
The power of social feedback and its benefits for your online store
Social media can be a great ally for consolidating a brand or growing an online business. Today brands and companies…
Selling through Instagram: a new trend in fashion eCommerce
Instagram turns 5 and is the trendiest social network. Celebrities and brands get maximum visibility for their posts. But besides…