The Christmas spirit long ago spread across every kind of device and became a powerful tool for communicating and attracting new users. Social networks share in this euphoric spirit too, which is why it is important to set a clear, objective social media communication strategy that boosts our posts, strengthens the brand and reaches as many customers as possible.
At a time when users are especially receptive to all kinds of messages, we need to carefully plan how to communicate clearly, concisely and specifically, all without leaving the Christmas spirit aside.
A marketing strategy for Christmas?
Absolutely. Christmas is one of the busiest periods for online shopping. Online sales grow every year and more and more users do their Christmas shopping in online stores. Knowing this, it is important to reach these potential customers with eye-catching, appealing messages such as promotions, special discounts or simply by showing a Christmas spirit similar to theirs.
We must build an emotional connection with our target audience focused on achieving three clear goals:
- Increase the number of followers on all social networks
- Achieve greater visibility for our posts
- Increase sales
Important goals that should translate into a notable increase in online store sales during this period. So you don’t miss anything, here is a short but practical guide to how some Trilogi online stores are boosting their social networks during the holiday season.
This “Christmas spirit” can be conveyed by personalizing your online store with drawings of Santa Claus and his reindeer, but it also needs to come through on social media. Just as physical store windows are decorated for the occasion, it is now equally important to dress up covers, profiles and posts on networks such as Facebook or Twitter with a suitable festive touch.
Posts (you lose nothing by sending greetings)
Sending Christmas, New Year or Three Kings’ Day greetings with original messages will make you stand out from the competition, so a message less tied to the idea of selling never hurts.
Value-added messages that aim to connect directly with users, showing the more human side of the brand. We shouldn’t focus only on selling; we can also publish useful content such as gift-wrapping tips or gift ideas for family and friends. Social feedback that users will reward and appreciate.
Create contests and promotions they can’t resist
You can take advantage of the Christmas season to give products away to your social media followers or create specific contests to attract potential customers. Giving gifts or rewards to your customers at this time of year will always be well received. You can encourage them with contests where they send a Christmas photo or tag themselves on Twitter or Instagram. It is an effective way to encourage and generate content within the community.
You can also link the brand to a good social cause and help altruistically. A real added value for the brand that will translate into greater reputation and credibility. Let’s not forget that social networks are a perfect communication tool, especially for charitable causes.
Discounts for everyone!
Although Black Friday is still fresh in our minds, we must not forget that the Christmas campaign is one of the most important sales periods of the year. What better than offering potential customers a discount code to boost sales?
Let’s admit it: Christmas is a time when we tend to splurge and finding the best gift becomes a must, so exclusive discounts become powerful, ideal hooks for undecided customers who don’t know where to shop. Social networks and viral content let us reach more people more easily.
Don’t forget the corporate blog
Your online store’s blog can also become a key ally for your social networks, as it is the perfect medium to cover all kinds of promotions, contests, year-in-review posts and more in depth. A perfect medium for generating original, unique content that can later be shared across social networks, promoting the brand’s own promotions or events during the season.
We could say the big winner is still Facebook, but Instagram and Twitter are close behind. Instagram, the photo-sharing network, has become especially important lately thanks to all the promotions, giveaways and contests brands are running on it as a platform for going viral.
With each passing year, brands seem more convinced that online sales are here to stay, and consolidating them requires a solid social media communication strategy.
And you, how would you use social media to send Christmas greetings?
