With Black Friday now behind us, it’s time to regroup and make way for the highest-performing sales campaign of the year: Christmas. Retailers decorate their stores and windows with festive motifs and lights, creating an inviting shopping atmosphere.
For online businesses, the Christmas campaign is also the busiest of the year, so it’s time to get to work and decide which changes and online marketing strategies to implement in our eCommerce. At Trilogi we offer some tips to get your online store ready for Christmas.
Decorate your store for Christmas
For some it’s the least important action; for others, the most. We don’t know who is right, but we do know that offline businesses place great importance on decorating their windows, as studies show it sparks customers’ desire to buy. So eCommerce stores shouldn’t fall behind, and decorating their pages with festive motifs is almost a must. You don’t need to redesign your online store, but adding Christmas images, giving your company logo a festive touch and creating a holiday atmosphere can encourage users to buy.
One of shoppers’ biggest concerns is whether their orders will arrive on time. Delivery date information will play an important role in users choosing your online store. Banners and good communication with users will be key to winning sales.
It’s not a good idea to promote products that aren’t available. Keeping your online store up to date with exact stock levels will prevent problems with customers.
Promotions and discounts
If you have any promotions or discounts this season, display them prominently on your homepage and even in banners. It’s a great way to increase sales of the products you want to push and, above all, to build customer loyalty.
Email Marketing
In the weeks before Christmas it’s important to create an effective email marketing campaign. A clear strategy will help us reach users directly and target them with the promotions they really care about.
To grab the attention of the customer receiving the email, it’s essential to write an attractive subject line that prompts them to open it and take advantage of the discounts and promotions. Including call-to-action buttons in the body such as “buy now” or “available now” will also help persuade users.
Social media promotions
Social media makes lead generation easy at this time of year. Creating exclusive campaigns for users and fans will pleasantly surprise them and easily build loyalty.
Actions such as promo coupons, contests or giveaways among fans are an incentive to encourage purchases. They will help our brand promote itself and achieve greater engagement with our followers.
Work on your blog
With a blog you can create relevant, high-quality content that greatly benefits your online store.
A post of around 500 words offering useful information to your customers about special events, fashion tips, perfect gifts and more, related to the products in your online store, will add value and is sure to spark users’ interest.
Every bit of extra information builds a little more trust in your products and your brand.
Advertise on AdWords
Investing in AdWords campaigns is a way to stay visible in searches at this time of year. Not every online business ranks in the top positions, which is why at Trilogi we focus on Google AdWords campaigns tailored to each business. We study each case individually and create the campaigns that best fit the online business. The most recommended for this time of year are Search campaigns, Google Shopping, dynamic Remarketing and Facebook Ads.
For more information, ask us and we’ll help you get your online store ready for the biggest campaign of the year.
Is your online store ready for the Christmas campaign?
Image credits: thesecondhandrose.blogspot.com, alwaysports.com
