Summer is here, and with it the heat, the pool, the beach and vacations. Time to relax, but we mustn’t forget key aspects of our eCommerce, such as managing social media.
Many of you may not feel like it, or may think it’s not important to keep up a good Social Media strategy because everyone is on vacation. Wrong! It’s during this hot time of year that users’ social media use increases. According to a study published by Adglow, mobile data consumption, the number of posts and mobile device use all rise by 10% during the summer months.
Facebook: the undisputed queen of summer
If until recently the summer cliché was putting up with the song of the summer, now what’s really “killing it” is Facebook. It’s the most used social network in summer, well ahead of Instagram, Twitter and, above all, LinkedIn.
The logic is overwhelming: LinkedIn is a professional social network that drops sharply in summer, while Facebook and Instagram are networks where photos are the most posted and shared content.
A good Social Media strategy for a brand or eCommerce must consider which social networks its target audience uses most, in order to reach them and keep offering relevant brand information during the holidays. Betting on Facebook and Instagram, with photography as the star content, means using the best channels to reach as many users and potential customers as possible over the summer.
What kind of content should I post in summer?
The clear winner among content types posted during this period is photography. As we’ve said before, a picture is worth a thousand words, and at this time of year a beach photo is worth far more than 140 characters.
But let’s get to the question at hand: what should I post on social media in summer?
- Fresh, fun content: posts focused on the kinds of activities people do in the summer months, while staying original as well as on-brand. A fun mix that can nudge users to visit the online store.
- Exclusive summer-themed promotions: summer is a good time to launch attractive contests and promotions on social media that invite users to visit the eCommerce and promote the brand’s image.
- Make the most of the sales season: summer sales are a must-post on every social network. Being original and fun, and reaching as many users as possible with eye-catching posts or Facebook Ads, can help build a strong brand image.
Tips for managing your social media during the holidays
Brands can take advantage of users’ relaxed mood to seek greater reach and boost their brand awareness.
Keep in mind that the smartphone is the main device used to check social media during the summer, which can benefit eCommerce sites with well-optimized mobile versions.
At Trilogi (TLG) we’re very clear that an online store’s social media should never be neglected, not even for a second, because it’s a clear reflection of the eCommerce. Just as we don’t recommend closing your online store for the holidays, we certainly don’t want you to forget your social media while on vacation.
That’s why we’d like to offer two essential tips for good planning and a solid, competitive Social Media strategy during these hot months:
Good organization is the key to everything
The holiday months can get a bit chaotic when it comes to planning and creating content. Our recommendation is to create a posting calendar for all your social networks and stick to it strictly. Well-known tools such as Hootsuite can be very helpful for day-to-day management.
Keep interacting with your audience (They never stop)
Just because you’re relaxing by the pool doesn’t mean everyone is on vacation. Comments and interactions between the brand and users will keep coming, and someone needs to keep an eye on them. We recommend spending at least half an hour a day interacting with users, answering their questions and comments, and providing more content.
Summer is the perfect time to give your eCommerce a unique opportunity to reach more users through social media. That’s why at Trilogi (TLG) we keep managing our clients’ social media every month of the year, without exception.
Image rights: eurospeakuk.com, http://globoamarte.com/
