eMarketing
The value of a well-crafted About Us page
It happens all the time. You try to find out who’s behind an online store and land on a page with thousands of characters repeating the same old words: “Innovative online store”, “dynamic, flexible eCommerce”, “independent experts”, “committed company” and, most common of all, “the number one online store” or…
How to categorize your online store
One of the most important tasks when creating an online store is setting up the right categories for your business…
Increase your online store’s sales with cross-selling and upselling
Cross-selling is a technique that consists of showing related products on a product page to catch the customer’s attention and…
6 basic concepts when creating an online store
When someone turns to an eCommerce professional without knowing the field, they often hear lots of jargon that sounds like…
How do you know which search strategy to choose?
To properly define which type of search strategy best suits my eCommerce or website, we need to know the main features of each one, the target audience we are addressing, what budget I have and the technical aspects of my website. From a traffic-focused point of view, the most advisable…
The Internet of Things, or how to fill your fridge with one click
The digitization of the physical world, or what the Massachusetts Institute of Technology (MIT) dubbed the “Internet of Things”, means…
Online reputation management
More than 70% of internet users research brands or products online before buying them. Given this, it goes without saying…
Social media: should you go it alone?
Two weeks ago, Community Manager Day went by unnoticed, even though this role is increasingly in demand in today’s job…
10 tips to drive traffic to your corporate blog
A corporate blog has one main impact: it drives qualified traffic to the company website. It also has greater viral potential, since a quality post usually ends up being linked to and shared on social media; it helps build a good company image and usually ranks quite well in search…
Tips to win and retain customers for your eCommerce
One of the biggest concerns for eCommerce owners is acquiring and retaining customers, as well as making the user experience…
Increase the average order value in your online store
The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you…
Get your online store ready for the Christmas season
During the Christmas season, online store traffic rises sharply. More and more shoppers choose to do their Christmas shopping online…
What is remarketing on the Display Network?
The concept of remarketing is closely linked to the AdWords Display Network. It involves showing display ads targeted at users who have visited our website. To use remarketing on the Display Network, it is advisable to choose “Display Network only – Remarketing” as the campaign type when creating it,…
“Why am I not selling?” When the foundations of online stores start to shake
“Why aren’t they buying from me?” This question comes up again and again in consulting sessions at eCommerce agencies and…
Benefits of content marketing for your online store
Have you ever wondered why more and more companies publish blogs, infographics, e-books and so on? It’s called content marketing,…
Shorten me! I’m a long URL
The war on long URLs started a long time ago and shows no sign of ending. They are hard to…
How to choose a domain for your online store
Choosing a good domain name for your online store is not only the first step to selling online, it’s also one of the most important for success. Find out how with a few simple tips. Choosing a domain is the first headache you’ll face when creating your online store.…
How can I build trust in my online store?
As we know, trust is essential when making purchases. It is true that, over the years, other values such as…
SEO neurosis
All of us who work in SEO know that every so often we are hit by new changes to Google’s…
5 tips for using your online store to create content
Online stores have become content marketing’s best ally, yet few companies are making the most of them. While many brands…
How to turn YouTube into a sales channel for your online store
YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it’s the perfect channel to boost your online store. Find out how! According to the 4th Annual Social Media Study, published in January 2013, YouTube is the most used…
Customer loyalty in eCommerce: an impossible challenge?
When a new online store is born, the owner is overwhelmed by statistics, data, web analytics, image optimization, SEO, social…
Online advertising in China changes its rules
Good news for companies that want to advertise on Baidu. Baidu has changed the rules of the game for advertising…
The importance of social media in eCommerce
Social media has become an increasingly important tool for eCommerce. Do you want to sell online? If the answer is…