Have you ever wondered why more and more companies publish blogs, infographics, e-books and so on? It’s called content marketing, an effective way to attract qualified visitors to your online store. Find out how it works!
It’s a fact: internet users increasingly hate advertising. Studies show that formats such as pop-ups or pre-roll video ads put off more than 90% of users. Even sponsored ads on services such as Google AdWords are losing effectiveness due to ad saturation online.
So… how do you attract users to your online store? Content marketing is the answer more and more companies are finding to this tough question.
What is content marketing?
Put simply, content marketing (content marketing) means offering valuable information on a specific topic to bring users interested in it to your website or blog. This information should not be aimed directly at selling, but at attracting users to visit your site.
Here are some examples:
- A children’s clothing store that publishes a blog about kids’ fashion.
- A DIY store that offers video tutorials for repairs.
- A computer store that gives away an e-book on IT security.
At this link you can see real cases of companies using content marketing and how they do it.
This strategy tries to reconcile interests that seem opposed at first: those of companies, whose aim is to generate sales, and those of consumers, who look for added value when interacting with a brand.
Source: http://enterprisesocialmedia.in
Benefits of content marketing
Below are the main benefits of content marketing:
It attracts qualified traffic: users who reach your online store through the content you offer are genuine potential customers for the products you sell.
It improves your brand image: if you give your audience useful content, you’ll improve your reputation and they’ll be more inclined to buy from your eCommerce.
It sets you apart as an expert: offering exclusive, interesting content about your industry shows customers you know your field and builds trust.
It encourages virality: users share your website’s content, recommend it to others, bloggers link to it in their articles… It’s the best advertising there is!
It helps build databases: give users the option to subscribe to blog updates, access a free download, etc. You’ll build mailing lists of potential customers to use in your email marketing campaigns.
It improves search rankings: Google recently introduced Hummingbird, a new search algorithm that especially rewards pages offering relevant, exclusive, high-quality information. In other words, content marketing!
