A corporate blog has one main impact: it drives qualified traffic to the company website. It also has greater viral potential, since a quality post usually ends up being linked to and shared on social media; it helps build a good company image and usually ranks quite well in search engines if you follow a few basic SEO rules.
Image source: http://www.reachsolutions.co.nz/
One of the goals is to attract visits from users interested in the topics you cover, which are closely related to the company. To help, here are ten easy-to-follow tips that will increase your traffic:
- Use an SEO plugin to set a unique title and meta description for each post. This is essential for Google to index it properly and increases your chances of ranking higher, as long as you use the main concept in the title and description fields as well as in the main content.
- Within the post, you should include links to other posts related to its topic. For example, if I write about search engine optimization and have a post about SEO tools, I can add a link to it in the body text, since they are related.
- Don’t forget to assign tags to each post. Avoid very general terms and try to make them point to the article’s main concept.
- If you look for blogs related to yours and leave valuable comments with a link to your blog or to a post on the same topic, great. If you also write quality articles and get mentioned on other blogs, consider yourself a pro.
- Spreading your posts through social media and other channels is essential. It adds visits and generates comments, which never hurts.
- Having an internal search that makes it easy to find posts by keyword, with posts clearly categorized, makes information easier for users to access. It will also keep them on your blog longer.
- Encourage user participation by letting them share ideas or take part in a poll on an engaging topic related to your business model; in other words, let them interact, since this brings them back to the corporate blog.
- Discipline is essential for a blog. You need to write frequently and keep a regular schedule, because users like that. Articles such as tips for… or ten ways to… tend to grab readers’ attention.
- Invite users to subscribe to a newsletter to remind them of the latest posts, and also offer an RSS subscription.
- Of course, you need to reply to every comment, whether positive or not. Isn’t it a bit odd to see only positive comments? Disagreement is good because it draws attention and helps us all learn. Always politely and respectfully, of course, and… tactfully.
