If we bear in mind that an online store is made up mostly of product pages, it’s clear how important each product page is for driving sales.
When defining the design, we need to consider a series of elements that build trust and give prospects the information they need to end up buying our product.
So we need to ask ourselves a clear question: what elements should my product page have in order to sell?
A product page is the most important element of an eCommerce
– One of the most important features is the buy button, which must be clearly visible and should also show clearly, with a visual or other effect, that an item has been added to the cart.
– A way to add value to the product is to show users other items for cross-selling, which means displaying related products. For example, if we sell cardboard boxes, we could show tape, bubble wrap, box cutters or anything else useful for packing. The customer would see an image of boxes for their move and, right below, the items they’ll need to pack their belongings. You can read more about this sales concept in this post.
Most of your eCommerce is made up of product pages. Take good care of them!
– Customers must clearly see the product name and a detailed description with features, benefits and any information they may need. The best approach is to put ourselves in the user’s shoes and bring our experience with customers into these descriptions.
– When it comes to prices, shipping costs or any other charges, you need to be very clear. Nobody likes surprises at checkout.
– Customer reviews are highly valued by prospects visiting our eCommerce, far more than any praise we might give our own products. A comment from a previous buyer is more credible. You can add a feature that lets customers rate products and leave comments.
– Images are essential. They must be high quality, clean and have a zoom that lets users see every detail. They should be accompanied by other images of the same product from different angles.
– Alongside images, you should show prospects other products along the lines of “customers who bought this item also bought…”. This encourages them to complete their purchase with items related to the one they initially chose.
One last tip: avoid overloaded designs, whether in colors, information overload or banners. A clean design ensures customers immediately see the information they need to convert.
