eMarketing
Google Analytics 4: 5 tips to get the most out of it
Google Analytics 4 is the latest version of Google’s popular web analytics software. It’s designed to provide a better understanding of user behavior and performance optimization across all devices and channels. Here are some tips for getting the most out of Google Analytics 4. Use the new user analysis features…
What are transactional emails and how can they help boost your eCommerce sales?
In eCommerce, every detail counts when it comes to boosting sales and improving the customer experience. Transactional emails often go…
Why email marketing is essential for B2B sales
If you work in sales and B2B eCommerce, you know that effective communication with prospects and existing customers is key…
5 serious SEO mistakes that will cost your eCommerce sales
SEO is essential for any online store, because it’s how potential customers find your eCommerce on search engines. However, even…
The impact of SEO on B2B eCommerce marketing
In the business world, B2B eCommerce is constantly growing, and it’s crucial for B2B companies to make sure their online stores are optimized for search engines. SEO (Search Engine Optimization) can be a key driver for increasing website visibility and attracting quality traffic. In this article, we explore the impact…
Social media as an eCommerce promotion tool: useful tips
Social media is a key tool for promoting any eCommerce business. With billions of active users on major platforms such…
eCommerce SEO basics: how to get the best results
SEO (Search Engine Optimization) is an essential component of any eCommerce or online store’s success. Properly optimizing your website ensures…
5 marketing automation basics and how to apply them to your eCommerce
Marketing automation is a key tool for many eCommerce businesses. It lets you automate tasks, save time and money, and…
Leveraging the algorithm and machine learning for a powerful Google Ads strategy
In today’s digital age, technology has taken over almost every aspect of our lives. And in marketing, algorithms and machine learning have become crucial components of a successful Google Ads strategy. But what exactly does that mean? Let’s look at how algorithms and machine learning can help marketers succeed with…
Google Analytics 4: what’s new in ad attribution
Google has news! Here’s how it will affect your campaigns. Google has just announced one of its most significant changes…
How to set up your eCommerce business for long-term success
If you’ve decided to launch an eCommerce business, you’re probably excited and ready to get started. But before diving in…
Harness AI for your eCommerce digital marketing
Investing in artificial intelligence (AI) as part of a digital marketing strategy is increasingly popular among businesses that want to…
How to keep up with SEO trends and changes
It’s no secret that an effective SEO strategy is essential to any business’s success. SEO is a mystery: deciphering how search engine algorithms behave can feel like black magic, but we can make the effort to understand it. With so many changes and new trends emerging in the SEO world…
Why the Connectif Dashboard matters for understanding your data
In the digital world, data collection is the foundation of sustainable business growth, but above all, properly managing information remains…
The future of SEO with Artificial Intelligence
Artificial Intelligence (AI) is about to have a tremendous impact on SEO. Leading search engines such as Google already use…
The future of digital marketing in eCommerce
In recent years, digital marketing in eCommerce has been revolutionized by new technologies such as artificial intelligence (AI). AI-powered software…
RFM analysis: how to increase repeat purchases in your eCommerce with Connectif
As you know, the marketing world faces a major challenge: the new cookieless era, with Google phasing out third-party cookies. How should we tackle this challenge? In this new paradigm, First Party Data becomes a real opportunity to make the most of this new reality, where concepts such as Artificial…
An omnichannel strategy with Connectif to boost your Black Friday campaign profitability
Black Friday is one of the busiest shopping events of the year, and brands see it as a key date…
How to use Lead Scoring in a B2B marketing strategy
Online advertising increasingly relies on algorithms and automation tools. Feeding these tools as much information as possible is crucial for…
Google Ads Enhanced Conversions: what they are and what they’re for
Google Ads has been talking about “enhanced conversions” for a while. If you manage ad accounts, you’ve surely come across…
How will the new cookieless era affect Google Ads?
Until now we have known a world with cookies, where eCommerce businesses could track their users and had all kinds of data to improve their online marketing strategy. This data was usually collected by third-party cookies and, with simple tracking, we could use tools such as Google Analytics and Google…
Improve your campaign profitability: ROAS, ROI and POAS
What is ROAS? Return on ad spend (ROAS) is a metric used to measure the effectiveness of an advertising campaign.…
Guide to improving your CRO this Black Friday
Black Friday is coming and you need to get your eCommerce ready. Last year we looked at what the first…
5 tips to position your eCommerce on TikTok
TikTok is one of the most popular apps among young audiences, and it’s increasingly gaining ground in other segments of…