TikTok is one of the most popular apps among young audiences, and it’s increasingly gaining ground in other segments of the population, growing its audience. It’s important to factor it in when building your brand’s or eCommerce’s social media strategy.
Whenever we consider joining a new social network, it can be a little daunting to think about what kind of content to create and how to make it visible so the effort delivers the visibility and brand impact we’re after. That’s why in this Trilogi post we’ll look at how to position an eCommerce on TikTok.
How to use TikTok
If you’re thinking about using TikTok for your business but don’t know where to start, the first step is to create an account. Choose a username and write a bio; you can always edit these later.
Before you start creating content, explore the app: look at other accounts, what kind of content they post, interact… TikTok does have its own language, and you need to get familiar with it to see what kind of content you can create.
When you feel ready, make your first video. Don’t worry, it doesn’t have to be perfect: authenticity is what counts.
- Think of a topic
- A hook. You have 3 seconds to grab your audience! For example, “Want to know how…?” or “Here are 3 tricks…”
- Prepare a short script so you know what you’ll say.
- And follow our 5 tips!
1. Find your market niche.
Choosing your audience carefully is essential. TikTok is a social network that builds communities. Clearly define who your business is for and create quality content for them.
It’s important to know what problems your market niche faces so you can create videos that solve them. This will position you as an expert and make people trust your business.
2. Be consistent
Posting content frequently and consistently is the best way to grow your community. If 3 videos a day is too much, you may burn out and quit. Better to make 1 a day than to stop abruptly and start over.
To stick to it, you can set aside time during the week to record all your content, then post it regularly. Creating a calendar and planning topics in advance will also help you stay consistent.
3. Use trending sounds
If you scroll through the TikTok feed for a bit, you’ll quickly notice that certain sounds and songs keep repeating. These are trending sounds: use them and follow the trends. In other words, creating the right content with the right sound can make you go viral.
SEO on TikTok? Is that a thing? TikTok is increasingly used as a search engine, which is why it’s important to optimize for SEO. If someone searches for something related to your business, appearing at the top of the results can benefit you and raise awareness of your business.
Hashtags are essential for this; you can include keywords from your niche and specific long tails. We also recommend writing keywords in the description, on the video cover and even in the content itself if you add subtitles or on-screen text.
5. Interact frequently
Reply to comments on your videos and comment on other videos to build connections with your followers and with like-minded accounts. Remember, it’s a social network!
Create original content for TikTok
With these 5 tips you’re ready to create content for TikTok. Besides showing your product, consider letting people see what’s behind the company: unlike other social networks such as Instagram, which have a more polished image, TikTok is all about authenticity and originality. This builds trust with your market niche, can give you brand awareness and bring you more sales.
For example, show your work routines, how you prepare orders, even what people bring for lunch at the office or funny things that have happened to you. This kind of content creates the closeness an eCommerce sometimes needs to feel a bit more like a physical store.
