At Trilogi we’ve started working with the digital platform Paragone. It may ring more of a bell under its former name: MakeMeReach. Paragone is the new name of this company offering a range of Social Media solutions for businesses as demanding as yours.
Thanks to this partnership, you’ll be able to keep all your social networks under control, however much they change. Because yes, the world of marketing and social media is constantly changing, and you need a platform that keeps you up to date at all times.
Get to know what Paragone does
Paragone is a digital platform born within the innovative tech company Perion Network. This Israeli group, deeply rooted in the digital advertising ecosystem, gives businesses around the world the opportunity to unlock growth opportunities in digital advertising, through the development of engagement and monetization applications for digital businesses.
Social media, and advertising within it, is constantly on the move. Blink and you’re left behind, obsolete. We know this because social marketing proves it every day with the addition of new channels and new ways to reach our audience.
That’s why it was necessary to develop this advanced SaaS platform for multichannel advertising management with comprehensive coverage and insights into brands’ social marketing performance.
Paragone also draws on other successful tools from the business group. For example, it works closely with Undertone, a platform that creates video advertising experiences tailored to all screens and devices.
Here’s what this digital platform can do for you
But the question isn’t what Paragone is capable of. The question is: what can Paragone do for your business? It’s precisely because of the answer to that question that we decided to sign this partnership.
Let’s start with the most interesting part: if you’re thinking about running Social Media promotions on Facebook, Instagram, Twitter, Snapchat or TikTok, you can do it all from one place. Easy, intuitive and with the ability to monitor all your campaigns.
With visibility over all your campaigns and knowing in advance how likely each one is to meet your goals, you can increase or decrease investment in time. In other words, Paragone helps you reduce risk using its own artificial intelligence tool called “probability to succeed ».
We should also mention that Paragone works with Facebook’s artificial intelligence and uses advanced algorithms that analyze data from all your social media channels in real time, and it also gives you personalized recommendations for CBO campaigns. That makes it easier to spot growth opportunities.
Of course, the platform creates custom reports for all your campaigns and shows them in a single view for maximum efficiency. You can even automate your most time-consuming tasks. The goal is to optimize your time, or your team’s. Sounds good, right?
Here’s what we like most about Paragone
Without a doubt, what we like most is that it’s a 360 platform that unifies all channels and analyzes all creatives in detail in real time. But the biggest surprise always comes when you try the platform. That’s when you realize how easy and intuitive it is.
- It’s very easy to segment and test audiences.
- It’s easy to test creatives and choose the best performers.
- It’s quick to get custom reports on all your ads.
- It’s convenient to share these reports with everyone on your team.
- You can have a live conversation with the team through an in-platform chat.
In short, it’s the best way to control and monitor the performance of all your paid advertising across social networks. How does controlling and monitoring performance sound to you?
