Have you ever wondered why some images look perfect on one social network but distorted on another? Look no further! Here’s everything you need to know about image sizes and formats on social media for 2023.
The perfect sizes for each social network
Facebook sizes
- Profile: 170×170 pixels.
- Cover: 820×312 pixels.
- Feed post: 1200×630 pixels.
Instagram sizes
- Profile: 110×110 pixels.
- Square posts: 1080×1080 pixels.
- Stories: 1080×1920 pixels.
Pinterest sizes
- Pins: 1000×1500 pixels.
- Profile: 165×165 pixels.
YouTube sizes
- Video thumbnail: 1280×720 pixels.
- Channel banner: 2560×1440 pixels.
TikTok sizes
- Profile: 200×200 pixels.
- Video: 1080×1920 pixels.
LinkedIn sizes
- Profile: 400×400 pixels.
- Cover: 1584×396 pixels.
- Post: 1200×627 pixels.
Twitter / X sizes
- Profile: 400×400 pixels.
- Header: 1500×500 pixels.
- Tweet with image: 1024×512 pixels.
Ideal formats for your posts on social media
- JPEG is the most common and versatile format. Ideal for photos.
- PNG is perfect if you need transparency.
Why is getting size and format right on social media so important?
An incorrectly sized image can make your profile look unprofessional. It can also hurt the user experience and reduce engagement.
Don’t skimp on details when it comes to promoting your brand or product.
The social network will probably resize it automatically, which can result in a loss of quality.
Ideally, yes. Each network has its own recommended dimensions.
It depends. JPEG is generally better for photos, while PNG is ideal for graphics with transparency.
Quick tip: Use online tools to resize your images. Make sure your visual content looks flawless!
Ready to impress with your social media images? Optimize today and stand out from the crowd!
