Following good SEO practices for Black Friday is essential for businesses to see sales rise on the day and turn prospects into loyal customers. That’s why in this article we share some tips that can be perfect for helping you on the blackest Friday of the year.
The best SEO strategy for Black Friday
Which Black Friday SEO strategy works best? Below we cover some key aspects to improve this area of your business.
Use the right keywords
Today, users find the products and services they want through the keywords they use. That’s why good research is crucial to improve traffic and help customers find us when they want what we offer. Bear in mind, though, that the keywords we’re after aren’t about our products, but about Black Friday.
Create a URL for this campaign
Many companies make the mistake of creating a new page every year for this date. It’s an error. The best approach is to create a URL you reuse every year for this Friday. That way, it will build up rankings and climb in the major search engines. To do this, make sure it doesn’t include the year. Here’s an example:
- www.descuentosyofertas.com/black-friday-2023: this would be the wrong way.
- www.descuentosyofertas.com/black-fiday: this is the ideal way to keep the page live without having to delete it once the date has passed.
To update the year and show users that the information and prices are current, we can always change the title. It has the same effect without having to be indexed again every year.
To get more visits and traffic to the page, and to let search engines know it exists and has domain authority, we need to use everything at our disposal. How? We can use social media to build momentum and send users to the Black Friday URL from there. However, we can’t start the same week as the big day. October would be a good time to get the campaign moving.
Collect users’ emails before the campaign
To offer a good experience and get customers to the page quickly, ideally you should have their emails so you can keep them informed. How do you get them? Offering discounts for this specific day can be a good way to do it.
Applying good Black Friday SEO is part of a company’s marketing success on the day of discounts and promotions. With these practices, it will be easy to run the best possible campaign.
