Strategies for how to spy on your competitors in Google Ads can help us improve our campaign results. Details such as knowing which keywords other companies use to advertise, or which messaging approaches they employ, can help us make a difference.
We are also interested in which products or services they promote and how often, and knowing which page they send users who click their ads to will be very revealing.
Improving our website’s SEO, sparking customer interest in what we offer, feeding our community with interesting content or generating quality traffic that boosts conversions all require a thorough understanding of what other companies in our sector are doing.
Tools to add to our Google Ads strategy to analyze what others are doing
Today’s digital landscape offers numerous tools that provide quality real-time information to study our competitors directly, quickly and very effectively. What’s more, you don’t need to spend a lot to access them.
Before launching our Google Ads strategy, it is highly advisable to know how much competitors are paying per click on their ads. That way we can get an idea of what we might pay.
To do this, we can use Google’s Keyword Planner, which is completely free. You need an account on the Google Ads for eCommerce platform.
Here we also find the Ad Preview and Diagnosis tool, which is very useful for seeing which ads and landing pages others are using. It also helps determine whether our ad is live once the campaign has started.
Other resources to consider
Google Ads is another resource at our disposal to effortlessly spy on our rivals. It lets us check the position of keywords in search results, spot published ads, analyze URL structure and pay attention to how meta descriptions are written.
Semrush is another tool that provides relevant information on advertising strategies, keywords, SEO rankings and more. It also shows the main domains on the rise at the time of the search.
Ahrefs, which is more SEO-focused, gives us access to detailed analyses of organic keywords, backlinks, search traffic and more. By assessing our competitors’ positions in search results, we can more easily identify our strengths and weaknesses and act accordingly.
We have seen how knowing how to spy on your competitors in Google Ads helps us set goals and benchmarks, find inspiration and measure ourselves against other companies. Our eCommerce consulting team offers these services.
