In the competitive world of eCommerce, standing out isn’t just an advantage; it’s a necessity. At Trilogi, as an agency specialized in eCommerce SEO, we know that an effective link building strategy is essential to attract more customers and climb search engine rankings.
A recent Growwer study on the state of link building in 2025, analyzing more than 9,000 sponsored posts and 2,000 domains, highlights how this practice remains a cornerstone of SEO, with trends every digital business should consider. In this article, we explore the report’s most relevant findings and how to apply them to boost your online store.
What is link building and why does it matter?
Link building means getting links from other websites to yours. Search engines see these links as votes of confidence, which increases your domain authority and improves your SEO rankings. But it’s not just about quantity; it’s about quality. One link from a relevant, reputable site has far more impact than dozens of low-quality links.
For online stores, this means more visibility, more qualified visits and, ultimately, more sales.
Key findings from Growwer’s 2025 Link Building Study
Growwer’s report provides key data for understanding current trends:
- Quality over quantity:
- 78% of SEO experts surveyed prioritize high-authority links over large volumes of low-quality links.
- Sponsored posts on domains with a Domain Authority (DA) above 50 have 65% more impact on search rankings.
- Source diversification:
- Links from specialized blogs, media outlets and niche directories create a more robust backlink profile.
- The study shows that brands that diversify their sources have 47% fewer penalties on their link profile.
- Content as the foundation:
- 82% of successful strategies include unique, relevant content.
- Case studies and technical guides generate an average of 5 organic links per piece of content.
How to apply link building to your online store
In eCommerce, link building can be a decisive success factor. Here are some key strategies:
- Collaborations with influencers and blogs: publish guest articles on relevant industry sites or work with influencers who can link to your store.
- Creating valuable content: develop unique resources such as buying guides, product comparisons or educational articles that encourage others to link to them. According to the report, quality content generates 70% more backlinks than average content.
- Competitor analysis: study your competitors’ link profiles to identify opportunities you can replicate or improve on.
- Investing in sponsored posts: the study indicates that 68% of successful eCommerce brands invest in sponsored posts on high-authority blogs.
Link Building Study conclusion
Link building remains a fundamental strategy for eCommerce growth in 2025. With the right practices, you’ll not only improve your search engine rankings but also consolidate your online store’s authority.
At Trilogi, we’re experts in growing online stores with personalized SEO strategies, including link building. If you’re ready to take your business to the next level, get in touch! Together we’ll build the path to your online success.
Results can vary depending on the quality and quantity of the links obtained. It generally takes 3 to 6 months to see significant ranking improvements.
Both have their place in an effective strategy. Organic links build long-term trust, while sponsored links can provide an initial boost.
You can use tools such as Google Search Console, Ahrefs or SEMrush to monitor your domain authority, the traffic generated and related keywords.
Having a few links from less relevant sites isn’t harmful, but a high volume can damage your profile and lead to search engine penalties.
Relevant, valuable content attracts links naturally, improves the user experience and strengthens your brand’s credibility.
